Clothes market in China

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Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

International brands are in demand on China’s prenatal care market | Daxue Consulting
07Dec

International brands are in demand on China’s prenatal care market | Daxue Consulting

Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]

Online luxury in China: how brands can leverage these channels | Daxue Consulting
23Aug

Online luxury in China: how brands can leverage these channels | Daxue Consulting

The global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Expected to make up to 40% of global luxury spending by 2024, Chinese consumers are becoming increasingly more important to luxury brands. In particular, with the rising purchasing power of […]

[Podcast] China paradigm #5: How to start a successful apparel brand in China with Vivian Chang
19Apr

[Podcast] China paradigm #5: How to start a successful apparel brand in China with Vivian Chang

In this week’s episode of China Paradigm, Daxue Consulting CEO Matthieu David interviews Vivian Chang, founder of apparel brand Crush Collection, to learn first-hand what it takes to start a successful apparel brand in China. Mrs Chang studied fashion design at FIDM (Fashion Institute of Design and Merchandising) in Los Angeles before moving to China […]

15Jul

Outdoor Equipment Market in China – Speeding Up

Outdoor equipment retailers in China have seen a significant growth in these last few years. As the Chinese are getting more aware of the importance of a healthy body, practicing sports outdoors is becoming increasingly popular. Before 1990, outdoor equipment retailers didn’t really exist in China, but last year the total sales for retail outdoor […]

Market potential: Baby shoes market in China
08Aug

Market potential: Baby shoes market in China

Market potential: Baby shoes market in China Market potential in China: 18 million new-born babies each year European producers have been looking for markets with a big number of potential consumers. For manufacturers of baby shoes, which market seems the most attractive? Most likely it is a country with high birth rates or large population. […]

Market research : children’s wear in China
13May

Market research : children’s wear in China

The overall market of clothes in China and especially market of children’s wear is one of the market with the highest potential for development in China. The demand for children’s wear are continuously increasing. It is forecasted by China consultants that the yearly increasing rate will be 8% in future. Based on the material of […]

The children’s segment boost the Market of clothes in China
12May

The children’s segment boost the Market of clothes in China

Market of clothes in China has different categories of products. The market of children’s wear is one of the categories, which has high potential for development. Since this market in China is very large and continuously growing, designers and marketers in this area are in great need Potential of Children’s wear market in China The […]

Bestseller in China
03Apr

Bestseller in China

Overview of Bestseller in China Bestseller Fashion Group (Tianjin) Co Ltd, is a family-owned company established in Denmark in 1975. Up to 2011, Bestseller has enlarged its sales network to cover more than 300 cities in China. The company is engaged in the design and sale of both men’s and women’s clothing in China, under four mega […]

28Mar

Market entry in China for Apparel manufacturers

The Chinese E-commerce Market – International Players Want to enter China’s market After seeing impressive performance of the domestic brands that have gained so much through Internet Retailing, International apparel manufacturers also want a piece of the action. Indeed, with over 100 new stores, opened in China in 2011, 30 of which were Zara,  and an annual […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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