Clothes market in China

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Mystery shopping: Apparel internet retailing in China
28Feb

Mystery shopping: Apparel internet retailing in China

China’s steady growth during the recession provided opportunity The Chinese economy did not stop its bold step of growth during the global recession. During 2008 and 2009, the first two years of the global financial downturn, China saw GDP growth of 9.6% and 9.2% respectively, as is shown by a related market report in China. […]

Marketing research: Olympics and sportswear brands in China
21Feb

Marketing research: Olympics and sportswear brands in China

The Link Between the Olympics and Chinese Sportswear Brands It is indisputable that the Olympic Games provide vast potential gains for sportswear brands worldwide because of the publicity the sportswear brand receives during the globally watched sporting event. Especially, as China has been performing exceptionally in consecutive Olympic Games and is expected to continue to […]

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