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China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands
03Jun

China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands

Rebranding of iconic Chinese cosmetic brands Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders […]

The O2O food delivery market in China 2019| Daxue Consulting
01Jun

The O2O food delivery market in China 2019| Daxue Consulting

Transformation of eating habits in China Getting takeout food is a relatively recent phenomenon in the country. The trend started with foreign fast food franchises such as McDonald’s in the 1990s. Homegrown local restaurants, such as noodle houses and those offering regional specialties, followed suit. But it was not until the rise of online food […]

The dairy market in China will be the world’s largest by 2022
01Jun

The dairy market in China will be the world’s largest by 2022

The total revenue of the dairy market in China 359.041 billion yuan in 2017, with a YOY increase of 7.85 percent. The most consumed diary products in China are fresh milk, milk powder and yogurt, while cheese and butter are less popular. Currently, China ranks second in terms of market volume after the US while […]

The Ice Cream Industry in China: The Biggest Market in the World
31May

The Ice Cream Industry in China: The Biggest Market in the World

Ice cream industry in China shows stable growth In 2018, the scale of ice cream industry in China reached 124.3 billion yuan, up 11.98% year-on-year. The sales volume was approximately 1.234 million tons, up 3.52% year-on-year. [Data Source: Guanyan World Data Center, ‘Market size of ice cream industry in China’] The market size distribution of […]

Bottled Water Market in China
30May

Bottled Water Market in China

The competition in China’s beverage industry is increasingly fierce. Data show that as of the fourth quarter of 2018, the beverage market sales reached 16 million tons. Forecast shows that the sales volume of China’s beverage market in 2019 will be close to 200 million tons. In 2019, China’s bottled water sales volume reached 208.4 […]

China Paradigm 105: Teaching Royal etiquette to affluent Chinese
29May

China Paradigm 105: Teaching Royal etiquette to affluent Chinese

Teaching Royal etiquette to affluent Chinese: business etiquette, table manners, social manners, accessory etiquette, refined makeup, and much more. Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal […]

COVID-19 impact on elderly care in China
29May

COVID-19 impact on elderly care in China

COVID-19 and the Chinese silver economy COVID-19 impact on elderly care in China will bring about new markets and consumer concerns. Governments, institutions and private companies have already been working together to reform the Chinese elderly care industry. They have shown great resilience during the health crisis and will surely pick up speed post-pandemic. COVID-19 […]

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting
29May

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting

In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]

Payment methods in China: How China became a mobile-first nation | Daxue Consulting
29May

Payment methods in China: How China became a mobile-first nation | Daxue Consulting

Over the past few years, paying with mobile phone has become a daily gesture in China. According to a survey, in 2018 92% of people in China’s largest cities use Wechat Pay or Alipay as their main means of payment. The phenomenon is the same in rural areas: 47% of the rural population is reported […]

Daxue Talks transcript #65: How is the e-commerce industry in China changing during COVID-19?
28May

Daxue Talks transcript #65: How is the e-commerce industry in China changing during COVID-19?

The changing e-commerce industry in China during COVID-19 Find here Daxue Talks episode 65. In this interview, Miro Li tells us how the world pandemic has affected the e-commerce industry and online shopping in China. Find transcript below: What platforms have benefited from the outbreak? First is the online course apps because students have to […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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