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In this episode of China Paradigm, Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business and QR code marketing in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more!

• 4:48 What are the sizes of his two companies
• 6:56 How did Benjamin start his business
• 12:25 The reason Benjamin shut down his previous business Nono Muaks
• 14:17 What’s behind Lihaoma and what do we buy from Lihaoma as clients
• 16:28 The types of games provided by the business
• 18:34 The disadvantage of developing a mini-program with WeChat
• 21:35 How did Benjamin get his website unblocked from WeChat
• 23:30 The specific cases of how QRzebra works
• 26:55 What can QRzebra get from the location information
• 29:09 Can QRzebra get more customer information when people scan
• 31:56 The successful cases of using QR code
• 32:46 Campaigns of using QR code became sizable
• 33:39 Two-year plan of QR code for shops
• 37:19 The way QRzebra deals with segmentation
• 42:25 The US market of QRzebra
• 44:50 What apps do people use in the EU and US to scan
• 49:35 What books inspire Benjamin the most on his entrepreneur journey
• 50:45 What does Benjamin read to stay up-to-date about China
• 53:00 What productivity tools does Benjamin to stay productive
• 54:56 What would be the third company Benjamin would like to manage if he has extra time
• 56:27 The most surprising experience Benjamin had in China so far
• 59:50 An unexpected success and failure Benjamin has witnessed in China

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China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.