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Marketing Research: Starbucks in China
18Jan

Marketing Research: Starbucks in China

Marketing Research: Starbucks in China More about coffee market in China Starbucks in China. Business Week and Interbrand have listed the top 100 global brands (market study in China) and Starbucks Coffee ranked in at 91st overall thanks to its $3 billion brand value. The company has spread its business to many countries over the past 30-years. […]

Coca-Cola in China, development and competition with Pepsi
09Apr

Coca-Cola in China, development and competition with Pepsi

Marketing Strategy of Coca Cola in China Coca Cola, as the world’s largest beverage company, has a history of over 110 years. The brand opened its first bottling plant in China in 1927 in Tianjin and Shanghai. It continued its development in the Middle Kingdom until Shanghai became, by 1948, the first market, beside the […]

10Dec

7-11 Shops in China

There is no doubt that 7-11  has become the world’s largest convenience store chain. it has set almost 7,000 stores in Japan and 5,000 in America. In summary, there are more than 17,000 7-11 shops in in 200 contries all over the world. The first 7-11 shop opened in Japan in 1974. Then its development has grown rapidly and become one of the […]

18Nov

Market Analysis in China: Coffee Shop Retail Chains in Beijing, Shanghai and Guangzhou

Recently, with many foreign brands entering China coffee market, coffee shop retail chains develop rapidly. Relying on its own characters, every brand successfully expand all over the country. As the number of consumers in China coffee market is growing up so quickly, the competition is far more intense than ever before. Our team of consultants in Beijing, Shanghai […]

23Oct

Arjowiggins in China, A China Market Research

Background of Arjowiggins French company Arjowiggins is a world-class manufacture which produces technical paper and creative paper. The company was founded in 1492, with more than five centuries of papermaking experience. Arjowiggins’ product is extremely versatile, including printing varieties of creative paper, the security paper, pharmaceutical and medical paper, project tracing paper, Art Print and […]

Market report: DHL in China
29Jan

Market report: DHL in China

DHL-Sinotrans International Air Courier Ltd. (DHL SINOTRANS) was established in 1986 and is a leader in global express delivery and logistics industry. It is the oldest and most experienced international air express company. In China It is well known as a brand under  Deutsche Post World Net. DHL currently operates in over 220 countries and […]

Market study: Smartbox in China
28Jan

Market study: Smartbox in China

What Is Smartbox? Smartbox is a new concept of sending gifts. It allows users to choose a bundle of gift cards and activity/getaways within a given theme and gift it to others. It has an attractive appearance and is easy to use. It also offers a variety of different themed gift boxes and each gift […]

Market analysis: Paris Baguette in China
22Jan

Market analysis: Paris Baguette in China

Background of Paris Baguette Paris Baguette is the top baking brand of Korea’s oldest food company, SPC Group, South Korea. The company currently has over 1500 stores throughout South Korea, the United States ( Los Angeles, New York), China (Shanghai, Beijing, Tianjin). Paris Baguette is mainly engaged in making authentic French bread, fresh sandwiches, delicious […]

Market study: Vichy in China
21Jan

Market study: Vichy in China

 Vichy is a commune in the Allier department in Auvergne in central France. It belongs to the historic province of Bourbonnais. It is known as a spa and resort town and was the de facto capital of Vichy France during the World War II Nazi German occupation from 1940 to 1944. The town’s inhabitants are […]

21Jan

Market Study on: 7up in China

Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two cola giants, Coca and Pepsi Cola.  The meaning of 7Up 1. Wake up: Decide to have a good day, This is the day the lord […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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