Brands in China

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China Paradigm 63: Transforming your branding agency into an AI-based software
23Jul

China Paradigm 63: Transforming your branding agency into an AI-based software

Clare Cheng, Co-Founder at ClareKnows, speaks with Matthieu David about the AI-based software branding in China. In this episode of China Paradigm, Clare talks about the potential and the limit of the AI-based software and how to make sure that the machine is answering the right comment; how do branding companies differentiate each other and […]

China Paradigm 62: Starting a brand agency in China attracting F&B and SME clients
21Jul

China Paradigm 62: Starting a brand agency in China attracting F&B and SME clients

Ben Weldon is the Creative Director, CEO and Founder of Thread Design, a brand agency in China specializing in the food and beverage industry. In this episode of China Paradigm lead by Matthieu David, we learn about branding cases in China, and the differences between running a brand agency in China vs. the West. 5:15 […]

China Paradigm 55: Developing creative branding strategies in China
04Jul

China Paradigm 55: Developing creative branding strategies in China

Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting
21Jun

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]

Packaging design in China: how to attract Chinese consumers while packaging sustainably | Daxue Consulting
14Jun

Packaging design in China: how to attract Chinese consumers while packaging sustainably | Daxue Consulting

China expects to import over 40 trillion US dollars of goods and services in the next 15 years, which means that a lot of foreign brands are capitalizing on this opportunity to enter the Chinese market. But with the growing pressure placed upon companies to create packages that attract consumers and differentiates them from  competitors, […]

Huawei issue: What are the reactions of Chinese netizens to the sanction to Huawei from the U.S.? | Daxue Consulting
10Jun

Huawei issue: What are the reactions of Chinese netizens to the sanction to Huawei from the U.S.? | Daxue Consulting

Huawei issue The president of the United States, Donald Trump, announced the US would blacklist Huawei by putting it on the “Entity List” and “Export Blacklist” issued by U.S. Department of Commerce, which forced several U.S. companies, including Google and Qualcomm, to suspend the business cooperation with Huawei. This announcement is similar to what Trump […]

Podcast transcript #22: tips and tricks to work on your brand DNA in China
04Jun

Podcast transcript #22: tips and tricks to work on your brand DNA in China

Find here the China paradigm episode 22. Learn more about Louis Houdart’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, Founder of Daxue Consulting, and this China marketing podcast, China Paradigm, and today we are with Louis Houdart. Thank you […]

Podcast transcript #14: how to develop agile branding strategies in China
19May

Podcast transcript #14: how to develop agile branding strategies in China

Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]

[Podcast] China paradigm #22: How to run an international creative agency in China
19Apr

[Podcast] China paradigm #22: How to run an international creative agency in China

China Paradigm interviews Louis Houdart, group CEO and founder of Creative Capital. In this episode, we learn how to put a soul into a brand, what is the difference between a brand and a retailer, how to attract Chinese clients, Louis elaborates on the examples of Zara, Louis Vuitton, and InnisFree to describe what makes […]

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting
17Apr

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting

“Entering China is to start again” Matthieu David, CEO and Founder Localize too much, and you may lose your brand’s authenticity. Fail to localize enough, and the product may not be to Chinese tastes. Foreign companies walk a fine line between localizing and keeping their international image. Though this is the case in all industries, […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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