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The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector
24Jul

The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector

The milk market in China consists of concentrated milk, fresh liquid milk, ultra-high temperature processing (UHT) milk (also known as long-life milk), powdered milk and all other milks that come from dairy sources. Since the 2008 melamine scandal, the domestic milk market in China has had a hard time gaining the trust of consumers. This […]

The tea market in China: Analysis of the largest tea market in the world
25Jun

The tea market in China: Analysis of the largest tea market in the world

There are 7 types of tea leaves in China: green tea, yellow tea, white tea, oolong tea, black tea, dark tea, and floral tea. Since 2014 the new style tea is becoming popular in China. The new style tea (新式茶饮) consists of fresh tea leaves and milk or cream. It also includes tea’s with toppings […]

The alcohol market in China is making a comeback
14Feb

The alcohol market in China is making a comeback

In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]

The Luxury Watch market in China: Status, sophistication and counterfeiting
31Jan

The Luxury Watch market in China: Status, sophistication and counterfeiting

Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]

Lancôme in China: Case study
20Jan

Lancôme in China: Case study

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

Marketing research: Chinese celebrity brand endorsers
08Jan

Marketing research: Chinese celebrity brand endorsers

The influence of Chinese celebrity brand endorsers has become less generalized Looking back to the early 2010’s, the top Chinese celebrity brand endorsers were mostly easily accepted by the general public. There was no big controversy over who is the most fit brand endorser as there was much less national celebrities back then. The celebrities […]

Selling Cosmetics in China: Analysis of the Cosmetics Market in China
03Jan

Selling Cosmetics in China: Analysis of the Cosmetics Market in China

Analysis of China’s beauty and personal care market Since 2011, the cosmetics market in China has seen sustainable growth. In 2018, the market size of cosmetics industry in China reached 3.69 billion RMB. From 2010 to 2018, the average growth rate of the market size had maintained at 7.87%. It is expected that the average […]

Walmart in China: Market entry case study
25Dec

Walmart in China: Market entry case study

Overview of Walmart in China Walmart was founded in the United States by Sam Walton. It has now grown to be the largest retailer in the world with over 11,200 stores across 27 countries. Walmart entered China in 1996 with its first location in Shenzhen. The company operates three retailing formats: Supercenters, Sam’s Club and […]

Market Research: Air Conditioner in China
25Jul

Market Research: Air Conditioner in China

The Air Conditioner Market in China Air Conditioner Market in China. Until recently, Chinese people bought cheap fans in the summer. After the beginning of the 21st century, a growing number of Chinese people could afford air conditioners to keep rooms cool and comfortable. In recent years, international air conditioner brands gradually lost their market […]

Marketing Research: Starbucks in China
18Jan

Marketing Research: Starbucks in China

Marketing Research: Starbucks in China More about coffee market in China Starbucks in China. Business Week and Interbrand have listed the top 100 global brands (market study in China) and Starbucks Coffee ranked in at 91st overall thanks to its $3 billion brand value. The company has spread its business to many countries over the past 30-years. […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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