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Marketing research: Chinese celebrity brand endorsers
08Jan

Marketing research: Chinese celebrity brand endorsers

The influence of Chinese celebrity brand endorsers has become less generalized Looking back to the early 2010’s, the top Chinese celebrity brand endorsers were mostly easily accepted by the general public. There was no big controversy over who is the most fit brand endorser as there was much less national celebrities back then. The celebrities […]

10Jun

Fashion magazines in China

                        Madame Figaro, first published in Paris in 1980 as a supplement to the Saturday edition of the daily newspaper Le Figaro, now has expended into more than 12 countries and districts including China, Japan, Korea, Thailand, Taiwan China, Russia, Greece, Portugal, etc. Dedicated […]

China research: Famous female western celebrities in China
30Mar

China research: Famous female western celebrities in China

Angelina Jolie Endorsement: Louis Vuitton Sophie Marceau Endorsement: CHAUMET & Dior Julia Roberts Endorsement: Lancôme Meryl Streep Endorsement: Salvatore Ferragamo Emma Watson Endorsement: Burberry, Lancôme Trésor Midnight Rose, Alberta Ferretti, People Tree, etc. Anne Hathaway Endorsement:  Lancôme Magnifique, Lux, and Redu. Scarlett Johansson Endorsement: MANGO, Dolce & Gabbana, etc. Nicole Richie Endorsement: MercuryDuo Cameron Diaz Endorsement: TAG Heuer […]

30Mar

American TV Series in China

CBS: <Criminal Minds>, <The Big Bang Theory> CBS-Columbia Broadcasting System, is one of the three major US commercial broadcasting television networks, and produced lots of criminal series such as <CSI>, <Criminal Minds>, <The Big Bang Theory>, <How I Met Your Mother>, etc. Among them, “Big Bang” tells about funny stories happening among scientists andbecoming one […]

30Mar

Camay in China

Camay, a Combination of Passion, Romance, Glamour, Joy, and Delication Camay, a scented hand and body soap, is one of Procter & Gamble‘s most famous brands launched in 1986. It was inspired by superior French fragrances and has built a significant awareness in more than 60 countries. With the slogan of “Camay: the soap for beautiful women”, […]

Market research: Korean film industry in China
30Mar

Market research: Korean film industry in China

Jeon Ji-hyun (全智贤)-“My Sassy Girl” The history of the Korean movie industry from the silent screen to the present box-office blockbusters has been shaped by constantly-changing historical and cultural forces. There are three important moments in the development of Korean films: first in 1992, Marriage Story was financed by Samsung, marking the first non-government funded […]

30Mar

French Movies in China

  Famous producers: “Le Gaumont et compagnie “, “Pathé“, “UGC“, and “AMLF“ There are basically four famous film producers in France, “Le Gaumont et compagnie “, “Pathé”, “UGC”, and “AMLF”. Among these producers, the previous two are well known amid Chinese audiences. For instance, the films produced by “Pathé” are “Les Choristes” (放牛班的春天), “Océans”, “Microcosmos: Le […]

30Mar

Clothes & Cosmetics Markets for 15 – 18 years old

  Consumer Behavior in China The majority of Chinese students aged between 15 and 18 years old are studying in school where does not allow them to wear their own clothes except the uniform distributed by school. In this situation, the clothes that have been sold most among Chinese students are underwear, sweaters, polo shirts, heavy coat […]

23Mar

Leisure Activities in China

TV Market Share in China: Hisense, Chuangwei, Changhong, TCL, Konka Due to the pressure generated from high pace of life, Chinese people tend to choose watching entertaining programs or going shopping to kill time when they are off work. As for the usual brand of TV chosen by Chinese consumers, following diagram illustrates a explicit structure of TV manufacture market in China. […]

Market analysis: Chinese middle class
04Mar

Market analysis: Chinese middle class

Background: 300 million People In China, the middle class is defined as households mainly concentrated in major cities, engaged in decent jobs with good educational background and professional qualifications. They typically earn an annual income of more than 60,000 RMB, own at least one house and one private car, and enjoy an above average to average consumption level. According to statistics,  there are over 300 million people in China that are qualified to be considered part of this above-defined middle-class. This demographic covers about 25% of the Chinese population – as large as the entire population of the United States. The number is predicted to reach 700 million within the next […]

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