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Online luxury in China: how brands can leverage these channels | Daxue Consulting
23Aug2018

Online luxury in China: how brands can leverage these channels | Daxue Consulting

The global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Expected to make up to […]

[Podcast] China paradigm #6: How to get China’s largest companies behind your tech startup
14Aug2018

[Podcast] China paradigm #6: How to get China’s largest companies behind your tech startup

China Paradigm interviews Shuyang Cao, co-founder of Malu Innovation, a tech start up that is revolutionizing warehousing from China to the World. Learn how Cao raised money, built robots that […]

Are unmanned stores the future of offline shopping in China?
10Aug2018

Are unmanned stores the future of offline shopping in China?

Unmanned retail is an emerging industry in China, which can be seen by the unmanned stores popping up in China’s malls and city centers. Both online and offline channels of […]

How to work with KOLs in China
30Jul2018

How to work with KOLs in China

In recent years, KOLs have become a phenomenon in China. A KOL in China, known as an influencer in western countries, refers to a person, organization, or community who creates […]

Understand the drinking culture in China
21Jul2018

Understand the drinking culture in China

Drinking culture in China: What are the Chinese preferences for alcoholic beverages? Drinking culture in China is omnipresent in the daily life, during the dinners at home with friends or […]

World cup promotion in China: what opportunities it is creating?
12Jul2018

World cup promotion in China: what opportunities it is creating?

The world cup is not only about soccer but also consumption The FIFA World Cup is right now the world’s most-watched sports event and generates enormous attention. The Chinese market, […]

Car ownership vs hailing in China: substitutes are gaining traction in China mobility market
09Jul2018

Car ownership vs hailing in China: substitutes are gaining traction in China mobility market

Considering growing number of population and wide adoption of disruptive perceptions, China’s car market has entered a brand-new phase where it has achieved a great number of car ownership and […]

How China is taking the lead on the smart city implementation?
02Jul2018

How China is taking the lead on the smart city implementation?

Smart city provides answers to key challenges for China’s urbanization China, since 2013, has been working on implementing the concept of Smart Cities and creating ecosystems aiming at position the […]

The most popular international actors in China on social networks
28Jun2018

The most popular international actors in China on social networks

Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most […]

Cosmetics and personal care market in China: Making use of the digital landscape | Daxue Consulting
19Jun2018

Cosmetics and personal care market in China: Making use of the digital landscape | Daxue Consulting

China’s Skin Care market revenue will amount to around to US $28.7 billion in 2020. According to Statista, it is expected to grow annually by 8.9% (CAGR 2020-2023) and the Cosmetics […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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