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Daxue Talks 40: The basics of online health care marketing in China
18Mar

Daxue Talks 40: The basics of online health care marketing in China

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions […]

Coronavirus China Economic Impact Report by daxue consulting
17Mar

Coronavirus China Economic Impact Report by daxue consulting

Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly we share […]

Coach in China: A fast-growing affordable luxury brand
16Mar

Coach in China: A fast-growing affordable luxury brand

Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry
13Mar

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry

Find here the China Paradigm 85 and learn about Fashionable Future, an innovative fashion consultancy working in the fashion industry in China and worldwide and trying to bring sustainability in the fashion industry.  Full transcript below Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, the China market research company, and its podcast China […]

Branding in China: Connecting directly to Chinese consumers
13Mar

Branding in China: Connecting directly to Chinese consumers

To successfully develop a brand in China, it is not enough to take a short-term outlook and try to sell into every available market. Doing so risk eroding long-term prospects. So, some brands sell directly to Chinese consumers through direct-to-consumer (DTC) channels while branding in China. International brands like Nike or Louis Vuitton have already […]

Podcast transcript #84: A mentorship platform in China helping students access the best universities worldwide
12Mar

Podcast transcript #84: A mentorship platform in China helping students access the best universities worldwide

Find here the China paradigm 84 and learn more about Greg Nance’s company, Dyad.com, a mentorship platform in China that finds scholarships for Chinese students and helps them go through the admission process of the world-leading universities.  Full transcript below:  Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting; a China market research company and […]

Nike in China: Embracing digital transformation
12Mar

Nike in China: Embracing digital transformation

Amid slowdown of global markets, the Chinese market is increasingly significant for international sportswear brands like Nike. Then, what is Nike, the largest athletic company, doing to succeed in China’s challenging market. Nike in China owes some of their success to their digital strategy. “China’s fast growing 5G technology infrastructure, artificial intelligence, machine learning and […]

Podcast transcript #83: Building a Wearable as a Service solution from China in the smartwatch industry
11Mar

Podcast transcript #83: Building a Wearable as a Service solution from China in the smartwatch industry

Find here the China Paradigm 83 and learn how our guest developed a Wearable as a service solution from China to build up an innovative people’s safety device from China. At the same time, you will have a better understanding of how to make a successful fundraising in China and other very useful topics.  Full transcript below: […]

Food delivery in China: A rapidly expanding tech battleground
11Mar

Food delivery in China: A rapidly expanding tech battleground

The size of O2O catering market in China is growing as more Chinese order delivery for their meals. In 2018 revenues of online food delivery in China reached over 34 billion USD. The same year, online food sales rose by 36.8%. According to a recent report from the Qianzhan Industry Research Institute, the size of […]

Changes in Chinese consumer demand during the Coronavirus
05Mar

Changes in Chinese consumer demand during the Coronavirus

What does China need more of? We observed Chinese consumption during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. Given the number of people self-quarantined in their homes, those that frequented physical stores, gyms, and workplaces, are now trying out virtual offerings. Newcomers such as […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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