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Fire at Notre Dame cathedral in Paris: What do Chinese netizens say about the fire in Notre Dame? | Daxue Consulting
17Apr

Fire at Notre Dame cathedral in Paris: What do Chinese netizens say about the fire in Notre Dame? | Daxue Consulting

On Monday, April 15th, the whole world was shocked by the fire at the emblematic Notre Dame de Paris Cathedral. Although the fire is now under control thanks to the intervention of hundreds of firefighters, two-thirds of the cathedral’s roof has been destroyed. Given that Paris is one of the favourite destinations of Chinese tourists […]

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting
10Apr

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting

Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or professional purposes. Commonly misunderstood for bribery or corruption, Guanxi is a topic often oversimplified or stereotyped by Western understanding, especially in the context of business. […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

Leftover Men: Loneliness, bachelor villages, and China’s massive gender gap | Daxue Consulting
27Mar

Leftover Men: Loneliness, bachelor villages, and China’s massive gender gap | Daxue Consulting

In an age where women are less focused on getting married, men are more desperate for marriage than ever. Following up on our article on leftover women in China, the leftover men in China have earned their name under a much different context. China has one of the worst population gender gaps in the world […]

New retail in China: Redesigning the consumer journey | Daxue Consulting
25Mar

New retail in China: Redesigning the consumer journey | Daxue Consulting

Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]

As gardening gains popularity as a leisure activity, where do China’s gardening tools come from? | Daxue Consulting
20Mar

As gardening gains popularity as a leisure activity, where do China’s gardening tools come from? | Daxue Consulting

China’s gardening tools market. In China, the demand for landscaping and gardening activities has increased considerably in recent years. Aesthetics and environmentalism are the primary driving desire for this change in consumer preferences. As the economy is moving towards environmentally-friendly industries, the concept of gardening is also changing among Chinese consumers. Market researches show that […]

Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting
18Mar

Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting

We believe that these infographics vividly and clearly reveal the potential of the Chinese market, the purchasing power of the Chinese, as well as insistent market trends; whereas this article is a guide in existing key business relationships between China and other countries. Are you ready to know what country has become a true business […]

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting
11Mar

Advertising trends in China: How do brands occupy metro space? | Daxue Consulting

Metro systems worldwide are beset by advertisements, and China is an exception, with some of the largest metro systems in the world. Daxue Consulting deciphered the strategy to advertise in the Chinese metro, including positioning, targeting, advantages, innovations, everything you need to know! Tips for one of the most active advertising methods in China: Metro […]

Home appliance market in China: the most popular brands within Chinese families | Daxue Consulting
10Mar

Home appliance market in China: the most popular brands within Chinese families | Daxue Consulting

Due to the constant increase in living standards and purchasing power in China, the home appliance market has a strong potential that encourages the development of strong brands, whether foreign or Chinese. This market is often referred to as the white and brown goods market: ‘brown goods’ refers to light electronic products such as televisions, […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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