Market research China

“Female Trump” (女版川普) vs.“Popular elite” (人气精英):  A Look Behind The Nicknames The French election is not as hot of a topic as the American elections in China. Only 4,498 WeChat articles were created regarding French elections, whereas 28,608 were created for the hotly debated American election. Nevertheless, French elections are still very much a hot […]

The growing Chinese outdoor equipment market presents potential for future growth The Chinese outdoor equipment market has seen a lot of growth in the past few years and is expected to steadily increase in the near future. Consumers are turning their attention towards having more outdoor experiences as well as the quality of their equipment. In […]

The Chinese virtual reality industry is developing faster than anywhere else. Daxue Consulting estimates the Chinese market at 8.5 billion dollars in 2025. In comparison, in 2016, it accounted for about 860 million dollars. Virtual reality (VR), though existing for decades, now enters whole new dimensions of insights in various industries. Virtual reality had been […]

Chinese Art Market. Each year, an increasing number of Chinese interact with the art world. China leads the Asian arts market and plays a major role on the international art scene. Foreign companies like Christie’s and Sotheby’s are making slow progress in China due to regulatory red tape, while several domestic auctions companies show strong […]

1. China’s $8.5 Trillion Shadow Bank Industry Is Back in Full Swing China’s shadow banking is back in full swing, an unintended side effect of the government’s campaign against financial leverage, which has curbed traditional lending and squeezed bond financing. The most popular forms of shadow banking, according to PBOC data, are so-called entrusted loan agreements and […]

It’s well known, that Airbnb’s naming faux pas attracted a lot of attention among the Chinese, it again becomes clear that China is a special market to enter. Airbnb, choosing the Chinese name “Aibiying” 爱彼迎 (translated as “welcome each other with love”), received a lot of complaints on Chinese social media platforms and even suggestions […]

The 4S stores (sale, spare parts, service, and survey) that comprise the sole channel of automotive distribution in China face serious challenges to business. According to Shawn Lou, project manager at Daxue Consulting, low profit hurts Chinese auto retailers, even causing them to reassess their operating model. This trend is mainly due to the lack of […]

If you see something in your WeChat moments like this: You can click it and see what your friends are doing in their live stream! In 2016, the Chinese live stream industry aggressively grew. One in every 1000 people is expected to be a live streamer, many of whom are young students and singers.  It’s […]

VR is Expected to Restructure Industries in China The global popularity of VR rapidly grew in 2014. Now in 2017, after two years of investments and exploration, virtual reality is growing into more and more industries, changing the traditional value chain, and revolutionizing the customer’s’ experience. In the automotive sector, VR has multiple impacts on […]