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China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
23Sep

China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann

In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]

China Paradigm 76: Starting a healthy lifestyle business in China
27Aug

China Paradigm 76: Starting a healthy lifestyle business in China

In this episode of China Paradigm, Kimberly Ashton, Co-Founder at Yin Lifestyle & Sprout Lifestyle, speaks with Matthieu David about the healthy lifestyle business in China. We learn about Yin Lifestyle’s products, service, and its typical clients. She also mentions the certifications, technology in the nutrition industry and more. 2:19 The story of founding the […]

China Paradigm 75: Starting a QR code business and QR code marketing in China with QRzebra
26Aug

China Paradigm 75: Starting a QR code business and QR code marketing in China with QRzebra

In this episode of China Paradigm, Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business and QR code marketing in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more! 4:48 What […]

China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem
25Aug

China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem

In this episode of China Paradigm, Jay Thornills and Charles Erickson, Co-Founder & Head of Product Development at Baopals, speaks with Matthieu David about how to provide a platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. In this China business vlog, Jay and Charles talk about […]

China Paradigm 73: Connecting the Chinese innovation ecosystem to accelerate product market fit
24Aug

China Paradigm 73: Connecting the Chinese innovation ecosystem to accelerate product market fit

In this episode of China Paradigm, Luis Sarre, the CEO and Co-Founder of Free Entrepreneurs, with Matthieu David about creating an entrepreneur network in China. In this China business vlog, we learn about the Chinese innovation ecosystem and how Sarre can balance so many exciting projects at once. This vlog wouldn’t be possible without the […]

China Paradigm 72: Bringing Israeli tech insights to China
18Aug

China Paradigm 72: Bringing Israeli tech insights to China

In this episode of China Paradigm, Rami Blachman is the founder at China Israel Innovation Accelerator, speaks with Matthieu David-Experton about bringing Isreali tech insights to China. In this episode of China Paradigm, Rami talks about examples of Tech company succeed in China, successful cases links to agriculture and food tech, and his own experience […]

Podcast transcript #53: An inside look at the translation services sector in China
18Aug

Podcast transcript #53: An inside look at the translation services sector in China

Find here the China paradigm episode 53. Learn more about Stephane Choury’s story and the translation services sector in China. Full transcript below: MATTHIEU DAVID: I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Stephane Choury. I have known you for a while now. You […]

China Paradigm 71: Building an online entrepreneur mentorship community in China
17Aug

China Paradigm 71: Building an online entrepreneur mentorship community in China

Albert Liang, Founder and CEO of iGenesiis, speaks with Matthieu David-Experton about helping entrepreneurs build their businesses through the iGenesiis ignition program which is a mentorship community in China. 2:13 About iGenesiis 9:08 Operating cost, cost, and value of the program 14:06 Background behind iGenesiis 14:39 Difference between ideation and incubation 15:28 Finding a partner […]

Podcast transcript #52: How retailers in China should prepare for the revolution of the industry
17Aug

Podcast transcript #52: How retailers in China should prepare for the revolution of the industry

Find here the China paradigm episode 52. Learn more about Olivier Tollet’s story and how retailers in China need to prepare for the revolution of the industry. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue Consulting, a China market research company and its China marketing podcast, China Paradigm. […]

Podcast transcript #51: Favorable PR strategy in China for strategic business development
16Aug

Podcast transcript #51: Favorable PR strategy in China for strategic business development

Find here the China paradigm episode 51. Learn more about Simon Vericel’s story and how to develop a beneficial PR strategy in China for businesses. You will find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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