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Albert Liang, Founder and CEO of iGenesiis, speaks with Matthieu David-Experton about helping entrepreneurs build their businesses through the iGenesiis ignition program which is a mentorship community in China.

• 2:13 About iGenesiis
• 9:08 Operating cost, cost, and value of the program
• 14:06 Background behind iGenesiis
• 14:39 Difference between ideation and incubation
• 15:28 Finding a partner
• 17:15 Convincing mentors to join
• 19:52 Advertising the program
• 22:07 Common backgrounds and demographics of entrepreneurs in the program
• 23:47 Misconceptions and mistakes seen during the program
• 30:12 Contacting iGenesiis

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China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.