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Discover Daxue’s team: Clement Mougenot
21Dec2016

Discover Daxue’s team: Clement Mougenot

Can you introduce yourself and your background?  I was born in Dijon, a city in eastern France. I graduated from EDHEC Business School with a Master of Science (MSc) in International […]

China has established itself as a key player in the global high-tech market
19Dec2016

China has established itself as a key player in the global high-tech market

High-tech in China Infographic The Chinese production shift to high-added value products, which has been taking place for several years, now shows results. China gradually establishes itself as the leading […]

[Infographic] China Football Industry: Trends and Opportunity
13Dec2016

[Infographic] China Football Industry: Trends and Opportunity

The development of China football industry offers attractive prospects for the emerging sports equipment market On 22 October 2016, the Italian former professional football player Marcello Lippi was appointed coach […]

How to conduct online surveys in China without Survey Monkey?
13Dec2016

How to conduct online surveys in China without Survey Monkey?

Online Surveys in China If you want to know what consumers want, the simplest way is to ask them directly. You will naturally think of Survey Monkey to conduct an […]

Can companies predict the future using Big Data in China?
12Dec2016

Can companies predict the future using Big Data in China?

Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst […]

Discover Daxue’s team: Christina Ding
07Dec2016

Discover Daxue’s team: Christina Ding

Can you introduce yourself and your background? I was born in Chengdu, the capital of China’s Sichuan province. I graduated from Sichuan University (SCU, in Chinese 四川大学) with a degree in […]

Singles’ Day vs. Black Friday: Does Singles’ Day win it all?
06Dec2016

Singles’ Day vs. Black Friday: Does Singles’ Day win it all?

Singles’ Day vs. Black Friday: how do they compare to each other? Singles’ Day vs. Black Friday. The Christmas holiday shopping season is here! After the Double Eleven shopping festival, Black […]

Market Sizing in China: How to Size Your Consumer Demand?
05Dec2016

Market Sizing in China: How to Size Your Consumer Demand?

Why market sizing in China is necessary for your company When creating your company or entering a new market, assessing the targeted market potential is crucial to define your strategic […]

[Infographic] Chinese Millennials Food Behavior
01Dec2016

[Infographic] Chinese Millennials Food Behavior

The food expectations of Chinese Millennials are now driven by the research of new experiences Chinese Millennials Food Behavior. The food expectations of Chinese Millennials, that is to say, those born […]

Chinese Millennials, the Driving Force Behind the Online Delivery Trend
30Nov2016

Chinese Millennials, the Driving Force Behind the Online Delivery Trend

If you walk down the streets of Chinese cities, you will probably notice the flow of deliverers dressed in blue, red, and yellow, on scooters equipped with boxes bearing the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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