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VR Expected to Jumpstart the Automotive Industry in China
12Apr2017

VR Expected to Jumpstart the Automotive Industry in China

VR is Expected to Restructure Industries in China The global popularity of VR rapidly grew in 2014. Now in 2017, after two years of investments and exploration, virtual reality is […]

User-Centered Design in China
07Apr2017

User-Centered Design in China

Who wants to employ a smart strategy for sustainable business success in China? User Experience (UX) Research encompasses many investigative methods used to gain insight into the design process and […]

French Elections 2017: Macron, Le Pen or Fillon, Who Is The Favorite Candidate In China?
06Apr2017

French Elections 2017: Macron, Le Pen or Fillon, Who Is The Favorite Candidate In China?

With the French elections 2017 coming up, China is watching closely. The Middle Kingdom is one of the only countries who successfully predicted Trump to win in the US. Will […]

Food Supplements V.S. TCM: Complementary or Archrival?
05Apr2017

Food Supplements V.S. TCM: Complementary or Archrival?

Chinese herbal expert Tu Youyou’s (屠呦呦) receiving of the Nobel Prize in Physiology or Medicine in 2015 for her innovation in malaria therapy triggered a surge in popular support for […]

KFC’s New Avocado Burger: Hit or Miss?
29Mar2017

KFC’s New Avocado Burger: Hit or Miss?

The new KFC’s campaign falls flat but might disrupt the avocado industry in China Chinese netizens began to regard the avocado as “the middle-class fruit” (“中产阶级的水果”) for its expensive price […]

Chinese Steel Prices Rise is a New Political Challenge For the Government
22Mar2017

Chinese Steel Prices Rise is a New Political Challenge For the Government

Chinese steel prices have been continually decreasing over the past five years. But the situation suddenly reversed at the beginning of 2016. The downward trend kept going during the first […]

Mobile Payments Become New Norm in China
21Mar2017

Mobile Payments Become New Norm in China

In the country’s eastern megacities, using smartphones to pay at the grocery store is completely normal. Due to the e-commerce boom and the infrequent use of bank cards, the habit […]

Daxue’s Expertise with Sensory Fingerprints in China
20Mar2017

Daxue’s Expertise with Sensory Fingerprints in China

Defining Sensory Evaluation in China Sensory evaluation in China is a scientific research methodology in which Daxue Consulting applies the principles of experimental design and statistical analysis to human senses […]

[Infographic] Millennials Spending Habits: Chinese VS American
15Mar2017

[Infographic] Millennials Spending Habits: Chinese VS American

China’s 400 million millennials—a population five times greater than that of the United States—have proven themselves the most powerful contingent in the Chinese marketplace, which, with the help of the […]

French cosmetics and China: A faltering love story?
14Mar2017

French cosmetics and China: A faltering love story?

After several years of dynamic growth, a number of French cosmetic companies in China is started to diminish at a growing rate. In comparison, the Chinese cosmetic market is expanding. […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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