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Discover Daxue’s team: Maya Horin
29Nov2016

Discover Daxue’s team: Maya Horin

Can you introduce yourself and your background?  My passion with China began when my father suggested I studied Chinese. I wasn’t excited by this idea and went to my Chinese […]

How Daxue Consulting Uses Co-Creation Workshops in China
28Nov2016

How Daxue Consulting Uses Co-Creation Workshops in China

What is a co-creation workshops in China and how does Daxue Consulting use this methodology? A co-creation workshops in China consists of interactive sessions in which a small group of […]

Robots Industry in China: E-commerce in China
24Nov2016

Robots Industry in China: E-commerce in China

[Interview] “E-commerce in China is booming but logistical capacity is under-developed” Daxue Consulting (China market entry) met Cao Shuyang曹抒阳, co-founder of Malu Innovation (in Chinese 马路创新). Created in 2015, Malu […]

Discover Daxue’s team: Eva Kam
23Nov2016

Discover Daxue’s team: Eva Kam

Can you introduce yourself and your background? I got a Bachelor degree in Media and Communications at the City University of Hong Kong. After my graduation, I moved to France […]

Bread Consumption in China: Soon the second largest consumers of bakery products in the world?
22Nov2016

Bread Consumption in China: Soon the second largest consumers of bakery products in the world?

Bread Consumption in China. Baguette, croissants, and macaroons are no more unknown to Chinese consumers’ palates. Consuming Western bakery food has become trendy, says Daxue Consulting’s project leader Thibaud Andre, […]

Singles’ day shopping festival: 11.11 is Over, What Comes Next?
21Nov2016

Singles’ day shopping festival: 11.11 is Over, What Comes Next?

Now that the crazy shopping spree of the singles’ day shopping festival is over and 1.07 billion parcels have traveled all over China, let us step back a bit to […]

China is about to surpass the USA as the world’s largest apparel market
17Nov2016

China is about to surpass the USA as the world’s largest apparel market

  China is the world’s largest textile producer and exporter, with 39 percent market share in 2016, according to l’Économiste. In 2015, exports reached $ 284 billion dollars, mainly for […]

Discover Daxue’s team: Shawn Lou
16Nov2016

Discover Daxue’s team: Shawn Lou

“Chance favors the prepared mind.” Can you introduce yourself and your background? I was born in China, and at 18 I moved to the UK to continue my high school […]

Cheese market in China: What are Chinese people’s favorite cheeses?
15Nov2016

Cheese market in China: What are Chinese people’s favorite cheeses?

According to a scientific study from 1984, over 90% of the Chinese adult population is lactose intolerant. In this context, one would think that there is no space for the […]

What is Social Media Listening in China and How Daxue Consulting Performs it
14Nov2016

What is Social Media Listening in China and How Daxue Consulting Performs it

What is Social Media Listening in China and what is its purpose? Social Media Listening (SML) is the process of identifying and investigating about what is being said online about […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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