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Online food delivery infographic: A fast-growing and highly competitive market in China
24Oct2016

Online food delivery infographic: A fast-growing and highly competitive market in China

The online food delivery in China has witnessed explosive growth during the past two years. Online food ordering is the fastest growing sector of all mobile applications in China, and […]

Discover Daxue’s Team: Evelyn Chen from New Zealand
24Oct2016

Discover Daxue’s Team: Evelyn Chen from New Zealand

“There are no mistakes, only opportunities.” Can you introduce yourself and your background? I was born in China, and at 9, I moved to New Zealand, where I studied Engineering […]

Chinese Millennials Infographic: Understanding Chinese Millennials
21Oct2016

Chinese Millennials Infographic: Understanding Chinese Millennials

Tech savvy, individualistic, and spendthrift: these adjective are only the tip of the iceberg to define Chinese millennials. Unlike the millennials of the rest of the world, the Chinese ones […]

Indispensable but Sidelined: The Chinese working class
20Oct2016

Indispensable but Sidelined: The Chinese working class

The Chinese working class is over five times bigger than the middle class. Businesses would be wise to pay more attention to them. Everyone is talking about China’s middle class, […]

The increase of Chinese seniors traveling around the world
19Oct2016

The increase of Chinese seniors traveling around the world

The growth of Chinese seniors traveling With the world’s largest population of 1.38 billion people, China is currently on its way to becoming one of the world’s biggest markets for […]

Chinese seniors clothing: Key things to know to market effectively to Chinese seniors
18Oct2016

Chinese seniors clothing: Key things to know to market effectively to Chinese seniors

Chinese seniors clothing. Fashion brands and companies hardly ever enter the apparel industry by targeting the elderly. They typically serve the 25-to-40-year-old segment first, then expand to the market for […]

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?
13Oct2016

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?

Monitoring the Chinese millennials behavior will only become more important due to increases in spending power. This key group of technology savvy, Internet-connected and educated consumers alone represents nearly a […]

Sportswear industry in China: Athleisure blazing a new category in luxury fashion lines
12Oct2016

Sportswear industry in China: Athleisure blazing a new category in luxury fashion lines

Sportswear industry in China. Athleisure combines the words athletics and leisure. This term refers to the global fashion trend of sportswear clothing designed for workouts which can be worn in […]

Luxury industry in China: What can luxury brands do to capture Chinese consumers’ interest?
11Oct2016

Luxury industry in China: What can luxury brands do to capture Chinese consumers’ interest?

The luxury industry in China accounted for 29% of the global market in 2015 and continues to grow at an envious rate by western standard, despite the recent slowdown. Changes […]

Discover Daxue’s team: Min Chun from South Korea
11Oct2016

Discover Daxue’s team: Min Chun from South Korea

Min Chun: Work hard, play hard Can you introduce yourself and your background? I was born and raised in Seoul, Korea until I was 13 years old, around Grade 5 […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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