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How to Explain the Growing Appetite for Dairy Products in China?
01Feb2017

How to Explain the Growing Appetite for Dairy Products in China?

Kantar Worldpanel research shows that the average consumption of dairy products for China’s urban households in 2015 was 59.7 liters, which is less than one-fifth of the EU countries. China […]

How to Integrate Live streaming in China in Your Marketing Campaign
23Jan2017

How to Integrate Live streaming in China in Your Marketing Campaign

Live streaming in China has become a frequently used marketing tool. The “fan economy” also gives live streaming a conversion rate of 10%-20% on average. A high conversion rate makes […]

Food industry: Franchise a brand in China
19Jan2017

Food industry: Franchise a brand in China

During the 1990s, Chinese consumers flocked to Western fast-food chains, drawn to them by their features, such as clean bathrooms and air-conditioning —at that time a novelty in China. But […]

What relationship do young Chinese women have with feminism?
16Jan2017

What relationship do young Chinese women have with feminism?

Ancient China was a male-dominated society. Modern China was introduced to the term “feminism” only after Western ideology began to diffuse throughout the country in the 1980s. Thirty years later, […]

Five Best Ways to Find a Job in China
11Jan2017

Five Best Ways to Find a Job in China

Half of all foreigners move to China in search of a challenge, in contrast to the global average of thirty-seven percent. China ranks 6th in the world for disposable income, […]

Max Mara in China: A Rapid Business Growth
10Jan2017

Max Mara in China: A Rapid Business Growth

Max Mara Finds Chinese Market Fashionable For Business Growth Max Mara has grown into a brand bringing in more than $1.45 billion in revenue each year. To strengthen its presence […]

Discover Daxue’s team: Ashley Cao
06Jan2017

Discover Daxue’s team: Ashley Cao

Can you introduce yourself and your background? I am 24 years old, and I was born in Tongling city (in Chinese: 铜陵) in southern Anhui province in China. I graduated […]

[Infographic] The beef meat industry in China
04Jan2017

[Infographic] The beef meat industry in China

The Beef meat industry in China: Why China needs US production On 22 September 2016, Chinese officials announced that the embargo instituted after an outbreak of “mad cow disease” (also […]

Apple in China is facing more and more difficulties, even after the launch of the iPhone 7
28Dec2016

Apple in China is facing more and more difficulties, even after the launch of the iPhone 7

For the first time in thirteen years, Apple’s turnover in China decreased during two consecutive quarters in 2016. Within one year, its sales dropped by 30 %. The Californian company […]

Seniors in China: Bringing the elderly online, a smart business move
26Dec2016

Seniors in China: Bringing the elderly online, a smart business move

They are over 50 years old, living in urban zones and rural areas, some of them are retirees, and they go online: here come the “silver surfers.”Against all the odds, […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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