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E-commerces Switch Things Up With O+O Mode
13Mar2017

E-commerces Switch Things Up With O+O Mode

E-commerce sites believe O+O platforms are the future of retail, and they might be right The word ‘O+O’ is a new pattern mentioned in 2014 by the CEO of Youku […]

Smartphone Addiction in China: Can Media Advertisements Rescue Chinese “Phubbers”?
06Mar2017

Smartphone Addiction in China: Can Media Advertisements Rescue Chinese “Phubbers”?

Smartphone Addiction in China: With the second highest average time spent using smartphones, China is looking to advertising to solve this addiction to technology. Is smartphone addiction curable? Young Chinese […]

How to Properly Audit and Vet Your Chinese Suppliers
01Mar2017

How to Properly Audit and Vet Your Chinese Suppliers

China boasts about attaining the pinnacle of manufacturing worldwide, and for good reason. According to The Economist, China produced nearly a quarter of the global manufacturing output by value in […]

Why Should Food Companies Set Up a WeChat Store?
28Feb2017

Why Should Food Companies Set Up a WeChat Store?

With over a billion accounts created and 846 million active users, WeChat is not only the favorite chatting app of China but is continually serving as an e-commerce platform which […]

How to Use Social Networks to Improve Brand Image in China
21Feb2017

How to Use Social Networks to Improve Brand Image in China

From Tesco, to the French cosmetic brand Garnier or the British apparel provider Asos, there are numerous examples of Western brands that have had to withdraw from the Chinese market. […]

Chinese Nuclear Energy: Meeting Demands On a Global Scale
18Feb2017

Chinese Nuclear Energy: Meeting Demands On a Global Scale

In comparison to countries like the United States or France, China has recently entered the civil nuclear energy industry – its first plant became operational in 1994. But lately, China […]

Nuclear Industry in China: From Humble Beginnings To World Leader
17Feb2017

Nuclear Industry in China: From Humble Beginnings To World Leader

With a third of the world’s nuclear reactors currently under construction in China, this growing country may be the biggest believer in atomic energy. Growing energy needs and the necessity […]

7 Marketing Secrets You Must Know in 2017
09Feb2017

7 Marketing Secrets You Must Know in 2017

With so many marketing domains at hand, marketing experts often find it difficult to excel in their domain and increase their sales. From digital marketing to network marketing, social media […]

High Demand of New Blends and Premium Coffee Machines in China
06Feb2017

High Demand of New Blends and Premium Coffee Machines in China

Coffee Machines in China. People worldwide drink a total of 7.4 billion cups of coffee every year, and 20 million cups of coffee are consumed every day. On average every […]

6 Tips For a Successful Digital Marketing Strategy for the Luxury Industry in China
02Feb2017

6 Tips For a Successful Digital Marketing Strategy for the Luxury Industry in China

As the Chinese market has reached a “new normal” in terms of levels of luxury spending, luxury brands are making tremendous efforts to keep their customers engaged –especially when these […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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