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AI in the Food and Beverage industry in China: the future of dining starts today | Daxue Consulting
09Aug

AI in the Food and Beverage industry in China: the future of dining starts today | Daxue Consulting

Advances in technology and artificial intelligence have made many things possible in China, especially on-demand food ordering. The use of AI in the food and beverage industry in China allows players to save time in the production phase in order to focus on more creative solutions and research. Now robots can be found in restaurants […]

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
05Aug

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting

In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018)  focusing on economic improvement.  2016 was the first year of or AI in  China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]

The Programmatic Advertising Ecosystem in China | Daxue Consulting
05Aug

The Programmatic Advertising Ecosystem in China | Daxue Consulting

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. How programmatic advertising works Programmatic advertising is designed to replace […]

How Artificial Intelligence is enhancing the manufacturing industry: AI technology in China’s factories | Daxue Consulting
02Aug

How Artificial Intelligence is enhancing the manufacturing industry: AI technology in China’s factories | Daxue Consulting

In 2016, the Chinese government made a commitment to its Three-Year Guidance for Internet Plus Artificial Intelligence Plan that would focus on funding and the development of AI, which will boost its economy. At a subsequent year, the State Council released a New Generation Artificial Intelligence Development Plan which contained details on China’s strategy to […]

Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting
31Jul

Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting

Over the past decade, artificial intelligence has proven to be the driving force behind the next phase of the evolution of video games. China recently officially recognized gaming as a profession, has not hidden its intentions to become one of the leaders of this industry. So, how do big names use artificial intelligence in China’s […]

Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China
30Jul

Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China

Find here the full China paradigm episode 45. Learn more about Nicolas Jouvenceau’s story selling diamonds in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic Market Research Company, and this China marketing podcast, China Paradigm. Today, […]

AI in China’s Beauty and Cosmetics industry: AR try-ons to unmanned vending machines, the future of beauty is here | Daxue Consulting
29Jul

AI in China’s Beauty and Cosmetics industry: AR try-ons to unmanned vending machines, the future of beauty is here | Daxue Consulting

The development of artificial intelligence(AI) in China is very rapid; artificial intelligence can be found in every corner of the consumer journey. From mobile phone payment to face recognition of unmanned shops, AI creates a more convenient and efficient service experience.  AI in China’s Beauty and Cosmetics industry is making changes at the level of […]

AI in new retail in China: not just unmanned stores | Daxue Consulting
26Jul

AI in new retail in China: not just unmanned stores | Daxue Consulting

The Chinese retail industry is reaping the benefits of China’s economic growth. But domestic e-commerce has become saturated and stagnant. The industry is now moving towards “New Retail” to find a new room to grow. The concept of new retail in China is the merge online and offline retail, eliminating the data boundaries between different […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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