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Podcast transcript #55: Developing creative branding strategies in China
04Oct

Podcast transcript #55: Developing creative branding strategies in China

Find here the China paradigm episode 55. Learn more about Steven Proud’s story developing creative branding strategies in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting Strategy Market Research Company based in China and this podcast, China Paradigm. […]

Podcast transcript #54: Everything you need to know about running a French restaurant business in China
03Oct

Podcast transcript #54: Everything you need to know about running a French restaurant business in China

Find here the full China paradigm episode 54. Learn more about Charles Carrard’s story running a French restaurant business in China in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I’m Matthieu David, the founder of Daxue consulting, a strategic market research company in China and […]

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
03Oct

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]

China Paradigms 80: Building Wikifactory to Take on the Internet of Production in China
01Oct

China Paradigms 80: Building Wikifactory to Take on the Internet of Production in China

In this episode of China Paradigm, Matthieu David interviews Nicolai Peitersen, Co-founder and Chairman of Wikifactory. In this China business podcast, we learn about his company, a collaborative social platform where creative individuals use digital tools such as 3D printers and CNC machines to design and fabricate products themselves and then share them online through […]

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting
27Sep

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting

Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]

China Paradigm 79: Starting a ticket sales platform in China
26Sep

China Paradigm 79: Starting a ticket sales platform in China

In this episode of China Paradigm, Greig Charlton, CEO at 247tickets, speaks with Matthieu David about his ticket sales platform in China and more generally about the event ticket selling business in China. He talks about the business model of 247tickets how does 247tickets uses AI on WeChat. In this China business podcast, we also […]

Chinese New Retail giants are going global and social | Daxue Consulting
20Sep

Chinese New Retail giants are going global and social | Daxue Consulting

Chinese new retail Alibaba, JD and Tencent are well-known Chinese tech giants. They’re also Chinese New Retail giants What is New Retail? It’s a consumer-centric, data-driven approach that merges online and offline interactions as well as elements of traditional retail, social media and entertainment in the shopping experience. It not only improves shopping for customers […]

The film industry in China: Marvel as a successful model | Daxue Consulting
19Sep

The film industry in China: Marvel as a successful model | Daxue Consulting

The film industry in China On April 24th, 2019, Disney’s mega-blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a box-office […]

Chinese tourism in Germany: Chinese perceptions of German cities | Daxue Consulting
12Sep

Chinese tourism in Germany: Chinese perceptions of German cities | Daxue Consulting

Chinese tourism in Germany Where in Germany do Chinese travel? China is the largest source market worldwide – there were 149.72 million outbound trips from Chinese tourists in 2018, with a Y-o-Y increase of 14.7%. Asian countries are the first choice for most Chinese when they travel abroad. Europe has become the second favorite destination […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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