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Market Tidbits transcript #1: Major changes in the beauty sector in China after COVID-19
12Aug

Market Tidbits transcript #1: Major changes in the beauty sector in China after COVID-19

Matthieu David: Hello everyone, today we are going to look into the beauty sector in China, and the report we published a few days ago, maybe two weeks ago about how Covid-19 impacted the beauty sector in China. How it impacted during the epidemic and after the epidemic. I’m here to talk about the report with […]

COVID-19 impact on China’s beauty sector | Report by daxue consulting
24Jun

COVID-19 impact on China’s beauty sector | Report by daxue consulting

In the past five years, the beauty sector in China had shown a steady increase, and China had become the world’s second largest beauty market in 2019. However in late 2019 to early 2020, COVID-19 impact on China’s beauty sector played out in many ways, forcing beauty brands to reconsider their China market strategies.  Learn […]

Perfect Diary case study: How this Chinese makeup brand got to the top
24Feb

Perfect Diary case study: How this Chinese makeup brand got to the top

Based on the 11.11 sales data on Chinese B2C E-commerce platforms, the sales growth of beauty and personal care products, which grew by 64% YOY. Ranked the 1st in all categories. Since 2011, the cosmetics market in China has seen sustainable growth. In 2018, the market size of cosmetics industry in China reached 369 billion […]

Marseille and China: A cross-sea bridge connecting France to the middle kingdom
06Aug

Marseille and China: A cross-sea bridge connecting France to the middle kingdom

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]

How Estee Lauder adapted to China with strong e-commerce and R&D
03Aug

How Estee Lauder adapted to China with strong e-commerce and R&D

Estee Lauder entered China in 1993. After two decades, Estee Lauder is a well-known high-end cosmetic brand in Chinese customers’ eyes. During the 2018-2019 fiscal year, the sales of the Estee Lauder around the globe broke the record. Notably, Estee Lauder in China, and retail travel channels contributed the most to the brand’s double-digit worldwide […]

China Paradigm transcript #93: How can companies manage their brand development in China’s market?
20Apr

China Paradigm transcript #93: How can companies manage their brand development in China’s market?

Find here the China Paradigm interview # 93  and learn how companies are able to manage their brand development in China’s market. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I’m Matthieu David; the founder ofSG飞艇官方开奖记录and its podcast […]

The short video market in China: Embodying the fast pace of modern lifestyle
08Apr

The short video market in China: Embodying the fast pace of modern lifestyle

The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China […]

Podcast transcript #86: A promising company developing games for the Middle East from China
24Mar

Podcast transcript #86: A promising company developing games for the Middle East from China

Find here the China Paradigm 86 and experience the game industry in China with Vincent Gossub, a company that specializes in adapting and developing games for the Middle East from China. Full transcript below: Matthieu David: Hello everyone. This is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Hello everyone. Today, I […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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