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Daxue Talks transcript #1: 5 minutes talk with a business lawyer about the protection of intellectual property (IP) rights in China
04Oct

Daxue Talks transcript #1: 5 minutes talk with a business lawyer about the protection of intellectual property (IP) rights in China

Find here the Daxue Talks episode 1. Learn in 2-5 minutes the latest updates about intellectual property (IP) rights protection in China from a China-based business lawyer. Full transcript below: I am Nicolas Coster, I’m a Fench business lawyer. I’ve been in China for 16 years and specialized in foreign direct investment. So, basically, I set […]

Podcast transcript #55: Developing creative branding strategies in China
04Oct

Podcast transcript #55: Developing creative branding strategies in China

Find here the China paradigm episode 55. Learn more about Steven Proud’s story developing creative branding strategies in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting Strategy Market Research Company based in China and this podcast, China Paradigm. […]

Podcast transcript #54: Everything you need to know about running a French restaurant business in China
03Oct

Podcast transcript #54: Everything you need to know about running a French restaurant business in China

Find here the full China paradigm episode 54. Learn more about Charles Carrard’s story running a French restaurant business in China in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I’m Matthieu David, the founder of Daxue consulting, a strategic market research company in China and […]

China Paradigms 80: Building Wikifactory to Take on the Internet of Production in China
01Oct

China Paradigms 80: Building Wikifactory to Take on the Internet of Production in China

In this episode of China Paradigm, Matthieu David interviews Nicolai Peitersen, Co-founder and Chairman of Wikifactory. In this China business podcast, we learn about his company, a collaborative social platform where creative individuals use digital tools such as 3D printers and CNC machines to design and fabricate products themselves and then share them online through […]

China Paradigm 79: Starting a ticket sales platform in China
26Sep

China Paradigm 79: Starting a ticket sales platform in China

In this episode of China Paradigm, Greig Charlton, CEO at 247tickets, speaks with Matthieu David about his ticket sales platform in China and more generally about the event ticket selling business in China. He talks about the business model of 247tickets how does 247tickets uses AI on WeChat. In this China business podcast, we also […]

China Paradigm 78: Bootstrapping a software in China to manage in-bound sales serving 900+ clients
24Sep

China Paradigm 78: Bootstrapping a software in China to manage in-bound sales serving 900+ clients

In this episode of China Paradigm, Thomas Knoop, the GM & Co-Founder of Livecom China, speaks with Matthieu David about the leading CustServ AI solution that supports Wechat, Weibo, Insta in China. In this China business vlog, Knoop talks about the business model of Livecom and the story behind it. He also mentions his unique […]

China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
23Sep

China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann

In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]

China Paradigm 76: Starting a healthy lifestyle business in China
27Aug

China Paradigm 76: Starting a healthy lifestyle business in China

In this episode of China Paradigm, Kimberly Ashton, Co-Founder at Yin Lifestyle & Sprout Lifestyle, speaks with Matthieu David about the healthy lifestyle business in China. We learn about Yin Lifestyle’s products, service, and its typical clients. She also mentions the certifications, technology in the nutrition industry and more. 2:19 The story of founding the […]

China Paradigm 75: Starting a QR code business and QR code marketing in China with QRzebra
26Aug

China Paradigm 75: Starting a QR code business and QR code marketing in China with QRzebra

In this episode of China Paradigm, Benjamin Claeys, CEO of QRzebra & Mentor of Lihaoma, speaks with Matthieu David about the QR code business and QR code marketing in China. We learn how QRzebra works, marketing campaigns using QR codes that are sizable, how Benjamin get his website unblocked from WeChat and more! 4:48 What […]

China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem
25Aug

China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem

In this episode of China Paradigm, Jay Thornills and Charles Erickson, Co-Founder & Head of Product Development at Baopals, speaks with Matthieu David about how to provide a platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. In this China business vlog, Jay and Charles talk about […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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