Podcast

Home / Archive by Category "Podcast"
Podcast transcript #38: A vision-driven startup for the Chinese elderly care
10Jul

Podcast transcript #38: A vision-driven startup for the Chinese elderly care

Find here the full China paradigm episode 38. Learn more about Charles Bark’s story in the Chinese elderly care market and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today I am with […]

Podcast transcript #36: All you need to know about recruiting employees in China
10Jul

Podcast transcript #36: All you need to know about recruiting employees in China

Find here the full China paradigm episode 36. Learn more about Jenny Shi’s story and how her company is recruiting employees in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. […]

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting
10Jul

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting

Given the omnipresence of smartphones in the lives of Chinese people, all multimedia content is now optimized for mobile. This is one of the factors that can first explain the growing success of podcasts. In 2018, the podcast market in China was  considered to be worth 7 billion. But between cultural podcasts, language courses, talk-shows, […]

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry
10Jul

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry

Find here the full  China paradigm episode 37. Learn more about Shimi Azar’s story and ad tech in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China marketing podcast, China Paradigm. Today I’m with Shimi Azar, […]

Podcast transcript #34: Essential skills for business negotiation in China
09Jul

Podcast transcript #34: Essential skills for business negotiation in China

Find here the full China paradigm episode 34. Learn more about Nicolas Clement’s story and business negotiation in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its podcast China marketing podcast, China Paradigm. Today I am with Nicolas Clement, who is […]

Podcast transcript #31: How to build an influential corporate culture in a global business
08Jul

Podcast transcript #31: How to build an influential corporate culture in a global business

Find here the full  China paradigm episode 31. Learn more about Matt Cogner’s story in China and how he implemented a corporate culture in a global business and find all the details and additional links below. Full transcript below: MATTHIEU DAVID:  Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, […]

China Paradigm 56: Technology and consumer research in China
06Jul

China Paradigm 56: Technology and consumer research in China

Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International consumer research in China. In this episode of China Paradigm, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China. 1:54 The size […]

China Paradigm 57: Optimizing business in China with maintenance consulting
06Jul

China Paradigm 57: Optimizing business in China with maintenance consulting

Bruno Lhopiteau, Managing Director and Founder of Siveco China, speaks with Matthieu David-Experton. In this episode of China Paradigm, Bruno talks about how Siveco China is optimizing business in China using their BluebeeⓇ solution, maintenance consulting, and Industry 4.0. 1:16 About Siveco China 4:15 How Siveco China helps companies optimize 5:50 Services provided by Siveco […]

China Paradigm 55: Developing creative branding strategies in China
04Jul

China Paradigm 55: Developing creative branding strategies in China

Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]

China Paradigm 54: Marketing French cuisine and wine in China
30Jun

China Paradigm 54: Marketing French cuisine and wine in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.