E-commerce

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The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting
08Feb

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting

The incredible popularity of instant messaging and online shopping in China, coupled with smartphone adoption, has greatly helped in making China become the largest social network and e-commerce market. As of 2018, it is estimated that the total social network users and digital buyers in China will reach 616.5 million and 800 million respectively. Under […]

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
28Dec

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting

Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]

China’s ambitious artificial intelligence vision | Daxue Consulting – Market Research China
12Dec

China’s ambitious artificial intelligence vision | Daxue Consulting – Market Research China

 China has embarked on an unprecedented effort to master artificial intelligence. AI is an important facet of Beijing’s ‘Made in China 2025’ blueprint. Supplementary to this endeavor, in 2017, China published its “Next Generation Artificial Intelligence Development Plan” (新一代人工智能发展规则) which laid out China plans to become the world leader in artificial intelligence, with a domestic […]

International brands are in demand on China’s prenatal care market | Daxue Consulting
07Dec

International brands are in demand on China’s prenatal care market | Daxue Consulting

Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]

The programmatic advertising landscape in China: how personal data and user portrait come into play
03Dec

The programmatic advertising landscape in China: how personal data and user portrait come into play

Programmatic advertising: started late yet is finding its way to thrive in China Programmatic advertising has paved its way in China’s advertising market, with rapidly growing market size and revenue. This article will be focusing more on real-time bidding (RTB), which is one of the methods to achieve programmatic ad buying, in order to provide […]

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD
30Nov

[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD

In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency. Rigart shares with us practical-based tips for starting a web agency in China. IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and […]

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape
29Nov

[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape

Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1 | Daxue Consulting
27Nov

How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1 | Daxue Consulting

China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels,  again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]

Medical e-commerce in China: Get ready for the anticipated opportunity | Daxue Consulting
12Nov

Medical e-commerce in China: Get ready for the anticipated opportunity | Daxue Consulting

Medical e-commerce in China started in 2005 with the government’s permission of online pharmacy. After 13 years of rapid growth, the basic industrial structure of medical e-commerce is formed. Hundreds of online pharmacies and platforms are offering a variety of medicines and health products at a low price and a fast delivery service. However, the […]

8 lesser known e-Commerce platforms in China like Pinduoduo and Sunning that foreign companies can leverage
30Sep

8 lesser known e-Commerce platforms in China like Pinduoduo and Sunning that foreign companies can leverage

Aside from famous players like Taobao, are there any other e-commerce platforms that international brands can leverage in China? The answer is yes! China has the largest e-commerce market in the world and it is still growing. According to the China E-commerce Report, in 2017, the total value of Chinese online trading had reached 29,160 […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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