Consulting in China

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Coronavirus China Economic Impact Report by daxue consulting
17Mar

Coronavirus China Economic Impact Report by daxue consulting

Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly we share […]

Sam’s Club in China: Case study on successful Digital Marketing
14Mar

Sam’s Club in China: Case study on successful Digital Marketing

Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro AG sold majority stake in METRO China to Wumart (物美) in Oct. 2019. While many foreign firms complain that China is a difficult market, Walmart-operated […]

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry
13Mar

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry

Find here the China Paradigm 85 and learn about Fashionable Future, an innovative fashion consultancy working in the fashion industry in China and worldwide and trying to bring sustainability in the fashion industry.  Full transcript below Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, the China market research company, and its podcast China […]

Branding in China: Connecting directly to Chinese consumers
13Mar

Branding in China: Connecting directly to Chinese consumers

To successfully develop a brand in China, it is not enough to take a short-term outlook and try to sell into every available market. Doing so risk eroding long-term prospects. So, some brands sell directly to Chinese consumers through direct-to-consumer (DTC) channels while branding in China. International brands like Nike or Louis Vuitton have already […]

The sports market in China
10Mar

The sports market in China

Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, China’s team at Olympic Games in 2016] The most influential sports in China Some sports have a particularly high media profile and influence among the […]

Private Traffic in China: Own your customer traffic
05Mar

Private Traffic in China: Own your customer traffic

Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]

China’s Social Credit System: What businesses should know
27Feb

China’s Social Credit System: What businesses should know

How China started to measure trustworthiness of businesses At the beginning of the 21st century the Chinese government began to make systematic use of new mediating technologies to measure the trustworthiness and financial creditworthiness of individuals and businesses. Establishing an online financial credit system was seen as key to better integrating China into the global […]

Hello Kitty in China: Case study of an iconic character
26Feb

Hello Kitty in China: Case study of an iconic character

Hello Kitty, a well-known Japanese character that is enormously popular in China. Today it appears on every conceivable product, ranging from pencil cases and chainsaws to passenger jets. The phenomena of Hello Kitty in China is worth studying because of its success and popularity among women and children. Hello Kitty’s history Hello Kitty is a […]

Daxue Talks 32: Understanding the basics of Chinese income tax and tax exemption
25Feb

Daxue Talks 32: Understanding the basics of Chinese income tax and tax exemption

In today’s Daxue talk, Matthieu David, the founder and CEO of daxue consulting, shares his knowledge on the Chinese tax system. In this China business talk, you will learn more about the basics of the tax system in China as well as on the tax exemption system that entrepreneurs are facing. What is the income […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

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Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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