Consulting in China

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IKEA in China: Big Furniture Retail Adapts to the Chinese Market
22Jan

IKEA in China: Big Furniture Retail Adapts to the Chinese Market

China has enjoyed rapid economic development since it opened its doors to the international market. The living conditions in China have significantly improved due to the economic strength China has gained. With the continuous improvements, the purchase power parity has driven China’s furniture market to develop. The population of China has become more willing to invest in home […]

Lancôme in China: Case study
20Jan

Lancôme in China: Case study

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

The history of Artificial Intelligence (AI) in China| Daxue Consulting
17Jan

The history of Artificial Intelligence (AI) in China| Daxue Consulting

Along with the gradual maturation of China’s artificial intelligence (AI) technology observed in recent years, many industry giants progressively increased their investment in this new market. The burgeoning applications related to AI technology have also expanded the scope of this technology from niche research fields to broader commercial areas. In fact, today, AI in China […]

Overview of The Real Estate market in China
13Jan

Overview of The Real Estate market in China

The Real Estate Market in China The real estate market in China has been an important pillar of the Chinese economy over the last decade. Demand for new housing has been very strong in cities with rising incomes. This is associated with massive urbanization that occurred in China during the past two decades creating a […]

The Kitchen Appliance Market in China
10Jan

The Kitchen Appliance Market in China

Outlook of the kitchen appliance market in China According to IBISWorld, in 2019, the revenue of the kitchen appliance market in China was $51.9 billion. From 2019 to 2024, the revenue is forecast to increase at an annual rate of 2.8% to $59.55 billion. Compared to developed countries, the penetration rate of household appliances in […]

Marketing research: Chinese celebrity brand endorsers
08Jan

Marketing research: Chinese celebrity brand endorsers

The influence of Chinese celebrity brand endorsers has become less generalized Looking back to the early 2010’s, the top Chinese celebrity brand endorsers were mostly easily accepted by the general public. There was no big controversy over who is the most fit brand endorser as there was much less national celebrities back then. The celebrities […]

The smartphone market in China: Still largely untapped
06Jan

The smartphone market in China: Still largely untapped

Overview of the Chinese smartphone market The total number of Chinese smartphone users has reached 748 million in 2019. Approximately 53% of the population uses smartphones, leaving much of the smartphone market in China untapped. This number is expected to reach 868 million by 2023. With the sudden prevalence of smartphones in China, smartphone user […]

The 10 most epic China marketing campaigns of 2019
31Dec

The 10 most epic China marketing campaigns of 2019

Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]

The Extended Warranty market in China
30Dec

The Extended Warranty market in China

Servicing the largest vehicle market in the world For over a decade, China has been the largest vehicle market in the world. Although 2018 marks the first year of declining vehicle sales (not including second-hand vehicles), China is still the largest vehicle market in the world. The high sales in the vehicle market also boost the […]

브랜드 독립성을 통해 브랜드 인지도 향상 | 상하이 비지니스 이벤트
27Dec

브랜드 독립성을 통해 브랜드 인지도 향상 | 상하이 비지니스 이벤트

🗓️ 날짜: 2020년 3월 5일, 오전 9시30분부터 오후 6시30분까지 (아침과 점심식사 포함) 📍 위치: 상하이 교통대학교 🎓 하루만에 배울 수 있는 내용들: ✅ 티몰, 징동과 같은 플랫폼에서 독립하여도 운영과 수익을 유지하는 방법 ✅ 귀사의 브랜드 홈페이지에 대한 포지셔닝 정의 ✅ 개인 트래픽과 커뮤니티 개방방법 💰 가격: MBA학생 390RMB, 스타트업520RMB, 기업 590RMB (아침, 점심식사, 커피가 모두 포함된 […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
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