Market analysis China

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Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting
14Oct

Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting

The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry.  Market […]

Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting
09Oct

Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting

It is undeniable that blockchain is an ingenious invention—the brainchild of an individual or collective of tech-savvies known by the pseudonym of Satoshi Nakamoto. However, since its first public use in 2009, Blockchain has evolved into something much more large than what its creator/s could have ever dreamed of. Not only has this technology gained […]

The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting
07Oct

The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting

Economy of Chongqing The Economy of Southwest China Along with Shanghai, Tianjin and Beijing, Chongqing is one of only four directly administered cities in China. Chinese cities with this distinction enjoy a high level of support from the central government in Beijing. This means they receive benefits such as: increased autonomy in policy making decisions, […]

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
03Oct

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]

The Coffee Market in China: How Luckin Coffee is capturing the lion’s share of the market | Daxue Consulting
02Oct

The Coffee Market in China: How Luckin Coffee is capturing the lion’s share of the market | Daxue Consulting

The Coffee Market in China On January 3 of 2019, the CEO of Luckin Coffee, Qian Zhiya, spoke at a briefing about grand ambitions to open an additional 2,500 outlets this year, bringing the company’s total number of outlets to 4,500 by the end of 2019. This means Luckin is on track to surpass Starbucks […]

What is the recipe for successful China market entry? | Daxue Consulting
30Sep

What is the recipe for successful China market entry? | Daxue Consulting

China market entry plan Entering the Chinese market is a challenging process. Understanding China’s business culture and political environment, and adapting to that, can help your brand, product, or service development in China. Daxue Consulting provides comprehensive market entry support for any international brand or company looking to enter the Chinese market. Step-by-step China Market Entry […]

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting
27Sep

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting

Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]

How to choose a Chinese name for a foreign brand| Daxue Consulting
16Sep

How to choose a Chinese name for a foreign brand| Daxue Consulting

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

What are investors speculating on the Chinese art market? | Daxue Consulting
11Sep

What are investors speculating on the Chinese art market? | Daxue Consulting

China has the second-largest art market in the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sectors. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite the […]

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting
14Aug

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting

In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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