Market analysis China

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18Jul

Branding China : Nespresso strategy in China

Branding China: Nespresso strategy in China [See more about coffee market in China] Nespresso, affiliated to Nestlé, is a company specialized in making and selling coffee capsules and coffee machines. Already well-established in Europe, Nespresso shifts its target to the Chinese market. With only 4 cups of coffee per person yearly in China, the concept of […]

27Oct

Market Study on Chinese International Student and Education Institution

Chinese go study abroad According to a market research in China, at the end of 2010, more than 1.27 million Chinese students study overseas. And the ‘Open Doors’ from Institute of International Education in the U.S. unveiled that, within the 2011-2012 school year, the total number of international students of American colleges and universities increased […]

Market analysis: Tools used by luxury brands
24Oct

Market analysis: Tools used by luxury brands

Three tools used by luxury brands for consumers to find information – Their own website – Their own pages on social networks – Answering questions online Luxury brands are using the internet less as a tool to advertise (few luxury brand pays Google ads), but rather to answer consumers’ questions accurately and to correct wrong […]

20Oct

Infant Formula and the Chinese market

In 2013 China is the global leading country with 12, 93 US$ MN and still has enormous market growth. In 2016 Chinese infant formula market supposed to gain up to 20.72 US$ MN. Still the infant formula market has to struggle with many challenges a triggered by a series of food safety scandals. First in […]

20Oct

It is Urgent to Develop the Nursing Home Industry in China

Demand Exceeds Supply   According to the research done by China National Committee on Aging, the amount of aging people is estimated to skyrocket to 487 million, which is about 35 percent of the population in 2053. In 2013, Shanghai, as the first city in China to transformed into aging society, has a population of […]

15Oct

Chinese Brand Endorsements in American Movies

Transformers 3 and Chinese brands On July 21 2011, Transformers 3: Dark of the moon was shown in mainland China. Many audiences recognized  four Chinese brands in the movie: Meters/bonwe, Lenovo, TCL and Yili. This is the first time so many Chinese brands have had such high-profile exposure in a major Hollywood movie. Meters/bonwe: M-Tee […]

Market analysis: Rising labor costs in China
29Jul

Market analysis: Rising labor costs in China

Although constantly increasing labor costs are decreasing margins for many companies operating in China, rising labor costs alone is not enough to topple the country’s immense manufacturing industry. China currently accounts for about 1/5 of total global manufacturing, more than any other country in the world. Unfortunately for many foreign companies that have outsourced their […]

07May

Internet Usage in China

Authoritative Report from CNNIC On 17th 2012, the China Internet Network Information Center (CNNIC) released the 29th China Internet development report, taking a sample of a total 6000 users, comprehensively covered fixed phones, PHS families, dormitory fixed phones and mobile phones. The report gave a comprehensive and detailed investigation and analysis on many aspects of […]

05May

Smartphone Market in China

China—World’s Biggest Smartphone Market With its many significant advantages over the feature phones, including which the high-speed data access via Wi-Fi and the capability for running third-party applications, smartphone has penetrated the mobile phone market in many countries, further changing the way people communicate. By 2012, about 18 percent of the total world population possesses […]

24Apr

The washing machine market in China

In the past and in some rural places in China, people are accustomed to wash clothes by hands; however, as the society develops, more and more people do the laundry by washing machines. It is reported that there were more purchases on washing machines last year, especially roller types. The market turns into a potential […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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