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China Fashion Trends 2019 | Daxue Consulting
01Apr

China Fashion Trends 2019 | Daxue Consulting

Taobao Official Report English Translation On 18th March 2019, China’s biggest e-commerce platform Taobao released a video report on Weibo:  China Fashion Trend Report 2019. The headline of this 40-second short video report claims: Chinese women will be manlier than men in 10 years. The hashtag on Weibo – #Chinese women more masculine than men […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

Leftover Men: Loneliness, bachelor villages, and China’s massive gender gap | Daxue Consulting
27Mar

Leftover Men: Loneliness, bachelor villages, and China’s massive gender gap | Daxue Consulting

In an age where women are less focused on getting married, men are more desperate for marriage than ever. Following up on our article on leftover women in China, the leftover men in China have earned their name under a much different context. China has one of the worst population gender gaps in the world […]

[Podcast] China paradigm #17: How to best engage consumers in China
26Mar

[Podcast] China paradigm #17: How to best engage consumers in China

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

New retail in China: Redesigning the consumer journey | Daxue Consulting
25Mar

New retail in China: Redesigning the consumer journey | Daxue Consulting

Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]

[Podcast] China paradigm #16: How an APP can improve employee training in China
21Mar

[Podcast] China paradigm #16: How an APP can improve employee training in China

In this episode of China paradigm, Daxue Consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this China business podcast, we learn about Matthew’s experience with China Accelerator, how to improve employee training in China […]

As gardening gains popularity as a leisure activity, where do China’s gardening tools come from? | Daxue Consulting
20Mar

As gardening gains popularity as a leisure activity, where do China’s gardening tools come from? | Daxue Consulting

China’s gardening tools market. In China, the demand for landscaping and gardening activities has increased considerably in recent years. Aesthetics and environmentalism are the primary driving desire for this change in consumer preferences. As the economy is moving towards environmentally-friendly industries, the concept of gardening is also changing among Chinese consumers. Market researches show that […]

Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting
18Mar

Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting

We believe that these infographics vividly and clearly reveal the potential of the Chinese market, the purchasing power of the Chinese, as well as insistent market trends; whereas this article is a guide in existing key business relationships between China and other countries. Are you ready to know what country has become a true business […]

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting
15Mar

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting

With a global trend towards an “internet of things,” China’s technological innovation has led to rising demand in the smart home market from Chinese consumers.  A smart home is defined by Google Dictionary as: a home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. Smart home systems, […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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