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Marseille and China: A cross-sea bridge connecting France to the middle kingdom
06Aug

Marseille and China: A cross-sea bridge connecting France to the middle kingdom

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]

Marketing strategies of foreign cosmetics brands in China
04Aug

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

Prepare for the burst of C2M (consumer to manufacturer) in China: Pinduoduo, JD.com, Biyao
04Aug

Prepare for the burst of C2M (consumer to manufacturer) in China: Pinduoduo, JD.com, Biyao

What is the consumer-to-manufacturer  (C2M) model? The founder of the Chinese e-commerce site Biyao, Bi Sheng was first to propose the C2M model in China. The C2M model is when consumers connect directly to manufacturers to purchase a product. In the C2M model, consumers place orders directly through the platform, and the factory receives consumers’ personalized […]

How Estee Lauder adapted to China with strong e-commerce and R&D
03Aug

How Estee Lauder adapted to China with strong e-commerce and R&D

Estee Lauder entered China in 1993. After two decades, Estee Lauder is a well-known high-end cosmetic brand in Chinese customers’ eyes. During the 2018-2019 fiscal year, the sales of the Estee Lauder around the globe broke the record. Notably, Estee Lauder in China, and retail travel channels contributed the most to the brand’s double-digit worldwide […]

Automotive industry in China: How carmakers compete for first place
02Aug

Automotive industry in China: How carmakers compete for first place

Auto industry in China. China has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese brands (42%), what are the trends and growth drivers that international carmakers can follow? The automotive sector […]

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers
31Jul

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

Dior in China: A prime case of luxury fitting into a Digital China
30Jul

Dior in China: A prime case of luxury fitting into a Digital China

Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]

China Paradigm transcript #103: Running a crepe restaurant in Shanghai in a post-coronavirus context
28Jul

China Paradigm transcript #103: Running a crepe restaurant in Shanghai in a post-coronavirus context

Find here the China Paradigm 103. In this interview, Philippe Ricard the founder of La Creperie and La Cabane restaurants exposes the story of his restaurants in Asia and tells us about the challenges of running a crepe restaurant in Shanghai during the coronavirus outbreak. Full transcript below: Welcome to China Paradigm, a show powered […]

China Paradigm transcript #102: The way forward to increase B2B sales in China
28Jul

China Paradigm transcript #102: The way forward to increase B2B sales in China

Find here the China Paradigm 102. In this interview, Yoann Delwarde co-founder at infinity growth where he helps CEOs and companies to increase B2B sales in China with integrity. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting where we interview season entrepreneurs and experienced managers in China about their business […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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