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In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include:

• Who needs SEO and who doesn’t?
• What the different types of clients of the Gentlemen Marketing Agency, and what types of strategies they need
• Baidu vs. Google SEO
• How to drive a sizable amount of traffic cross-border
• Why Chinese consumers don’t trust ads and what to do about it
• Why KOL marketing is a must in China
• What measures must be taken to detect fake KOLs

China paradigm is a China business podcast is sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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