Brands in China

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30Mar

Clothes & Cosmetics Markets for 15 – 18 years old

  Consumer Behavior in China The majority of Chinese students aged between 15 and 18 years old are studying in school where does not allow them to wear their own clothes except the uniform distributed by school. In this situation, the clothes that have been sold most among Chinese students are underwear, sweaters, polo shirts, heavy coat […]

29Mar

Retail in Shenzhen

The Overview on Shenzhen’s retails: PARKnSHOP, Carrefour, War-Mart, Wannings, Watsons, Polison, 7-11, JUSCO, China Resources Vanguard Shop, A-Best Supermarket Shenzhen is a major city of Guangdong Province. It is the economic center and the trading center of the South part of China. Like other big cities in China, there are also many shopping center and […]

27Mar

Want a cheap hotel in China? A report on Jin Jiang Inn hotel in China

Overview on Jin Jiang in China Established in 1996, Jinjiang Inn Hotel is a well-known brand of the Chinese economy hotel chain. With the registered capital of 172,970,000 yuan, the company, in total, signed 899 budget hotels till 30th Nov. 2012. The network is widely distributed in more than 200 large and medium-sized cities in 31 […]

23Mar

Leisure Activities in China

TV Market Share in China: Hisense, Chuangwei, Changhong, TCL, Konka Due to the pressure generated from high pace of life, Chinese people tend to choose watching entertaining programs or going shopping to kill time when they are off work. As for the usual brand of TV chosen by Chinese consumers, following diagram illustrates a explicit structure of TV manufacture market in China. […]

Market research: Coffee market in China
15Mar

Market research: Coffee market in China

Throughout its long history, Chinese people have drank tea from morning to night. Today, a large amount of people, especially those who have been abroad and people of the younger generation, prefer to drink coffee over tea. They associate coffee with a “petite bourgeoisie” lifestyle (that is the way Chinese like to describe French lifestyle […]

Market study: Luxury brands In China
10Mar

Market study: Luxury brands In China

Chinese counterfeits hurt Lafite Some brands are finally beginning to fail in the Chinese market. The Lafite case is pretty typical. Enthusiastic pursuit towards Lafite in China began in the year 2000 and continued  for the following 10 years as the price kept rising by 30% every year. Lafite became a sales legend in China […]

Market study: beer in China
07Mar

Market study: beer in China

Nowadays, China’s consumption of beer ranks higher than any other country in the world. Tsingtao Beer(青岛啤酒), Snow Beer(雪花啤酒), Yanjing Beer(燕京啤酒), Budweiser(百威啤酒), Shancheng Beer(山城啤酒), Pearl River Beer(珠江啤酒), Harbin Beer(哈尔滨啤酒), Kingway Beer(金威啤酒), Sedrin Beer(雪津啤酒) and King Star Beer(金星啤酒): Out of these top 10 selling beers in China, 9 of them are Chinese domestic brands. Chinese beer has […]

China research: Professional education in China
02Mar

China research: Professional education in China

  MBA Market Based on statistics, the number of applicants for MBAs in China grew at a rate of 20% every year. Due to this growing demand for business degrees, many well-known Chinese business schools such as China Europe International Business School (CEIBS), Qinghua University, Peking university– Guanghua school of management, Fudan university-school of management, and Shanghai Jiao Tong University – Antai  College of Economics and management all increased their MBA student enrollment to over 1000 every year, bringing in nearly 100,000,000 RMB in tuition revenue for the universities. As a result, MBA degrees are now called a “cash cow” grasping millions of RMB all over China. The reason why MBA degrees have gotten so popular may be because students expect a positive […]

01Mar

Research on Retail in Guangzhou (China)

  The retail brands in Guangzhou: Vanguard, Jusco, War-Mart, Park n Shop, Trust-Mart, Metro and Carrefour These years, the economy in Guangzhou develops very well. Lots of large retail companies are trying to enter the Chinese retail market from this energetic city. Primary retail companies are Huarunwanjia(Vanguard), Jusco and War-Mart. Focus on Vanguard Hua Run […]

27Feb

Marketing research on Bakeries market in China

Bakeries, also called cake shops or cakery is the special establishment which produces and/or sells cakes, usually cupcakes, muffins, sponges, as well as other baked goods that fall under the title of cake. In the past Chinese people prefer eat stuffed steamed bun or porridge in the morning as their breakfast. However, as the society […]

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