Brands in China

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Market research: Skin care in China
23Jun

Market research: Skin care in China

Aggressive new product launches along with increasing awareness about professional skin care products will enable the cosmetics market in China to grow significantly in the next two years. Currently, China provides one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment in particular, has been a key growth […]

15Jun

Sports shoes market in China

When it comes to sports shoes, one must segment the market: Athletic Footwear (Aerobic, Baseball, Basketball, Cricket, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Hockey, Athleisure & others), Outdoor/Rugged, Casual, Dress/Formal and Footwear Accessories. China has become the world’s largest production base and exporter of shoes, thanks to the fast growing shoe industry. The Chinese shoe […]

12Jun

Fridge market in China

In the past, we cannot store food easily, however, since fridges come into our view, the storage of food becomes possible and simple. 30 years ago, Chinese people regard “television, fridge and washing machine” as the “3 big goods” for marriage. And in the 21st century, in most families in China, no matter urban or […]

04Jun

Start a Fashion Brands in China

China’s fast-growing consumer class is giving business owners new reasons to set up shop abroad. China’s consumer market explodes as tens of millions of people join the middle class every year (that’s 300 million and counting). Today, China shifts its entire economic paradigm from the “factory of the world” to the “mall of the world.” […]

27May

Auto market in China

Beijing, July 27 (IANS) China’s auto sales are likely to hit 20 million units in 2012 if the economy picks up momentum in the second half, the China Association of Automobile Manufacturers (CAAM) said. Total vehicle sales in China will expand by around 8 percent from a year earlier, CAAM said in a report Thursday. […]

23May

Women’s clothing market in China

In China, women had different had different kinds of clothes in ancient times. Those clothes changed with the revolution of dynasties. In the 1920s, the Cheongsam was fashionable among socialites and upper class women. During the 1960s, very austere clothes styles were imposed on women.  Today, particularly in the coastal cities, a wide variety of […]

20May

Desktop market in China

There’s no doubt that the development of desktops is much faster than the development of the society. You are so proud that you bought the desktop a season ago and found it out of date now. Most Chinese families own desktops and some even have laptops based on their needs. Absolutely, there must be many […]

15May

Laundry detergent market in China

Early in the introduction of sulfonate-based detergents, concerns were voiced over the low rates of biodegradation of the branched alkylbenzenesulfonates. A more profound problem arises from the heavy use of sodium triphosphate, which can comprise up to 50% by weight of detergents. The discharge of soluble phosphates into natural waters has led to problems with […]

Men’s Clothing Market in China: How to leverage market research to take advantage in China
02May

Men’s Clothing Market in China: How to leverage market research to take advantage in China

To know more about the men’s clothing market in China, contact us at dx@daxueconsulting.com In mainland China, men’s clothing is a bigger market than women’s clothing. Menswear accounts for 43.6% of the clothing industry’s total sales value. The men’s garment market is expected to grow from nearly RMB 500 billion in 2015 to more than RMB 600 billion […]

26Apr

Microwave oven market in China

Chinese people used to cook by pot on the gas or fire, however, when it comes to the middle of 1990s, microwave oven came to thousands of Chinese families because of its convenience and efficiency. And then in 2000, the volume of production reached 13.6 million, the domestic sales volume 6 million and exported volume […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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