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09Oct

Focus on Retail for Cars in China

Early in year 2006, it has been predicted by the world’s leading market research company, AC Nelson, that the rising level of consumption tax and fuel surcharges did not lower people’s desire to buy cars. Instead, the car retailing industry in China showed strong and vigorous development tendency. According to Nelson’s telephone interview in May, […]

09Oct

Mentholatum in China

Mentholatum is set up by Mr. Hill in America in year 1889. Its first product was menthol, which is also where it is named after. Over a century later, it has been bought by Japanese fortunes in 1988, and its products now include menthol and internal and external use medicines like lip stick and rub […]

08Oct

Market Campaign in Beauty and Personal Care Industry in China

In recent years, China’s beauty and personal care market saw vigorous growth. The giant market players have been making continuous efforts to set up and improving their brand image, and increase their market recognition. Apart from ensuring product quality, it is also important to conduct market campaign, which can improve brand image and increase enterprises’ […]

07Oct

Market Research on Beauty and Personal Care in Mid China

Trends In year 2011, the beauty and personal care industry in mid China achieved robust growth. One of the reasons for such trend is the increased frequency that consumers make purchase due to advertisements on TV, newspapers and magazines. Another reason is the increase in the average people’s disposable income. Due to the pressure of […]

06Oct

Retail for Cosmetics in China

Retail Channels for Cosmetics Currently, the most frequently seen retailing terminals of cosmetics in China are: special counters in malls, supermarkets, exclusive shops, beauty parlors, online stores, direct selling and drugstores. The traditional retailing terminals like counters and supermarkets have developed steadily since its beginning, and new terminals like online stores and chain stores are […]

04Oct

Market Research on Yuesai in China

Yuesai, the cosmetic brand created in year 1992 by the famous Chinese American, Ms Jin Yue-sai(靳羽西), now belongs to L’Oreal Group. Ever since its establishment, it has been making thorough study of the skins of Chinese females, and developing beauty plans for Chinese females. In its products, Chinese traditional plants for medical use like glossy […]

02Oct

Market Research on Retail for Babyfood in China

Current State Babyfood, mainly food for the weaning period, has the fastest development among the many sectors of baby supplies. Currently, the annual market volume is about 600 thousand tons, and is still increasing. Take the market for milk powder as an example. Although babies only account for 16.5% of all milk powder consuming population, […]

01Oct

Market Research on Retail for Computers in China

Ever since the Reforming and Opening in China, the computer retailing industry has had a history of a few decades. In this process, some of the retailers have achieved scale operation through administration reorganization and innovation just like current chain exclusive stores and supermarkets, but some others still stick to the traditional way of single […]

30Sep

Market Research on Sisley Cosmetics in China

Compared with Estee Lauder or L’Oreal Paris, Sisley Cosmetics is a much younger brand– it was set up in year 1976 by Hubert d’ Ornano, an aristocrat in France whose father was one of the initiators of Lancome and Orlane, and his wife, who has royal lineage of Poland. It was created under the motto […]

29Sep

Research on Inoherb in China

Inoherb was set up in year 2000 by Ms. Feng Shuai, who is a descendant of a traditional Chinese Medicine family. The company is one of the earliest Chinese skin care product producers that is involved in using herbs. Being a brand designed primarily for women, Inoherb believes that beauty of a woman comes from […]

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