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28Dec

Focus on Cornell in China

  The Ivy League in America is composed of 8 famous universities in northeast America: Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, University of Pennsylvania, Princeton University and Yale University. They are all famous, and enjoy high reputation in academics. Among them, Cornell is the youngest, the only one that was set […]

Market research: Clarins in China
28Dec

Market research: Clarins in China

Clarins, a French cosmetics company, was established in 1954. In the early 1970s, it signed exclusive contracts with agents all over the world, and began its international expansion campaign. In 1981, it established its first subsidiary in America. Now, the company owns 19 subsidiaries, its products are sold in over 150 countries, and it has […]

Market analysis: Aramis in China
27Dec

Market analysis: Aramis in China

Aramis was set up in 1964 by the Estee Lauder Companies. It is a pioneer in high end personal care, skin care and perfumes, particularly for males. In 1984, gaining its inspiration from Italy, it launched a new fragrance called Tuscany. It has the smells of lavender, lemon, amber and leather and became one of […]

27Dec

Focus on ESCP in China

ESCP is short for Ecole supérieure de commerce de Paris – Europe. Set up in year 1819, it is the first business school in the world, and raised generations of political leaders and leading thinkers. ESCP has been regarded as one of the best business schools in Europe, and is one of the three best […]

Market analysis: Mary Kay in china
26Dec

Market analysis: Mary Kay in china

Mary Kay is one of the world’s biggest direct selling enterprises of skin care products and cosmetics. This brand was established by Ms. Mary Kay Ash in 1963 in Dallas, Texas. Now, it operates its business in over 30 countries and districts with over 5,000 employees and over 1.8 million beauty consultants. Ms. Mary Kay […]

26Dec

Focus on Cambridge in China

Located in Cambridge, England, University of Cambridge is one of the world’s top universities. Many famous scientists, literates and statesmen come from this university. And, Cambridge is member of Russel Group of Universities and the Coimbra Group. In the rankings made by famous newspapers and research institutes, it has come to the top for several […]

Market report: E-Retail in China
25Dec

Market report: E-Retail in China

In China, words like online purchasing, Internet, B2C, C2C and B2B are already prevalent in people’s daily lives. The increasing popularity of internet in mainland China, the maturation of goods delivery services and the rise in the varieties of goods all make online shopping a growing fashion trend in China. By the end of 2011, there were already […]

25Dec

Berkeley in China

Berkeley is the simplified name for University of California, Berkeley. Set up in year 1868, it is the oldest branch school among all branch schools of the University of California. Also, it is one of the starting members of the Association of American Universities. Just as Stanford and MIT, it is the leader in America’s […]

Market study: B2C book purchasers in China
24Dec

Market study: B2C book purchasers in China

In 2010, the number of B2C book purchasers in China reached 22.06 million, accounting for 32.4% of total B2C purchasers. Books were one of the earliest goods sold online in China. In 2010, there was another sales boom in B2C book purchasing. Dangdang began its e-book market, and 360buy opened its book category. The competition between […]

24Dec

Market Analysis: The Influence that Shoppers’ Ages Have on Their Behaviors in China

There is a finding that is a bit surprising from a market research: consumers’ repertoire behaviors do not vary a lot across their different life stages, contrary to the common belief that younger consumers tend to be more curious than older ones, and they are always willing to try more brands than older and more […]

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