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11Dec

To Graduate In China: Dead-end or Highway?

Generally speaking, national employment rate of 2010 graduates was 89.6%, increased by 3%, 4% respectively from 2009 and 2008, with income 2479 RMB on average. Which demonstrates that national condition of employment has recovered from financial crisis. In terms of monthly income, it increased by 349 RMB averagely from 2009 graduates to 2010 graduates, specifically, […]

10Dec

Chinese and wine

China is a country with prosperous civilization, and the culture of wine is rich here. As early as five thousand years ago, the ancient people in China had begun to produce and drink wines. The Chinese people have been giving wines lavish praise. Currently, there are many famous brands of wines in China. Also with […]

China research: Business news in China September 2012
07Dec

China research: Business news in China September 2012

Will China apply economic sanctions to Japan? The Japanese government recently purchased Diaoyu Island from its private owner. This ownership of this island has long been a territorial dispute between China and Japan and this purchase agitated the Chinese people and worsened Sino-Japan relations. Now it seems that the Chinese government may take some measures […]

Marketing research: Haagen-Dazs in china
06Dec

Marketing research: Haagen-Dazs in china

In 1921, Reuben Mattus invented a type of ice cream made of pure natural materials and formally named it Haagen-Dazs in 1961 when brought the product to the American market. In 1983, Haagen-Dazs made its first attempt to enter the Singapore and Hong Kong market after having successfully spread its product all over the world. […]

Market research: Cars in China
04Dec

Market research: Cars in China

The automobile industry has played a large role in the recent growth of China’s GDP. In addition to its direct contribution to the Chinese economy, it promotes the development of relevant industries such as the transportation industry, the manufacturing industry, and the military. Also, it facilitates foreign investment and increases the country’s employment and fiscal income. […]

03Dec

The Market of Soft Drinks in China

Soft Drinks in China: classification Soft drink is defined as either manmade or natural drinks that contain alcohol less than 0.5% in mass. In China, soft drinks are put in the following categories: Carbonated drinks, like Coca Cola, Pepsi, Fanta, Mirinda, and 7-Up. Fruit juice drinks, like Huiyuan(汇源)，Guolicheng(果粒橙). Vegetable juice drinks, like Nongfuguoyuan(农夫果园). Dairy products […]

28Nov

Market Analysis on: Lipton in China

Lipton history “Lipton” is the world’s largest tea brand. Thomas · Lipton is the brand’s founder. Have once, go traveling’s Lipton came to the famous tea grown Ceylon. Ceylon tea is English very much, but the high price drinks only can enjoy a polite society. Lipton sensitive to realize that, if we can make tea […]

Market report: Geely in China
28Nov

Market report: Geely in China

Market report: Geely in China To see more about automotive market in China : click here Geely: Road to Success Established in 1986, Geely is a large privately-owned enterprise that produces cars and spare parts for cars. Since entering the car manufacturing field in 1997, Geely has quickly developed into China’s major brand in mid […]

Market research: Basketball in China
25Nov

Market research: Basketball in China

Ever since Dr. James Naismith invented basketball in 1891, it has spreaded quickly to almost every corner of the world. Nowadays, basketball has its own culture, spirit, and charm. Basketball entered China more than 100 years ago. In the first half of the 20th century, due to economic and culture changes and the frequent occurrence […]

24Nov

Market research: the pet market in China

When the first Asian pets exhibition was held in Hong Kong(香港) in 1997, China’s pet industry entered a new era. Over the 15 years since the event, China’s pet market developed very quickly and shows even more potential for growth. By the end of 2010, the number of dogs and cats as pets in China […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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