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22Nov

Market research: Convenience stores in first tier cities

Convenience stores are small corner shops that provide groceries, toiletries, and satisfy emergency demands. The concept originates from America, where it splits into two kinds: the traditional convenience store and the Gas station shop. As supermarkets are expanding and emigrating from cities to suburbs, convenience are becoming more popular; especially in developing Asian countries such […]

Marketing research: Chando in China
21Nov

Marketing research: Chando in China

Chando is one of the core brands of International Beauty Group Garan. Chando received universal welcome in the market as a brand with professional attributes. And it was regarded as one of China’s few successful cosmetic brand since 2000. Ever since it entered into the cosmetic industry in July 1997, Chando has developed into a big company […]

Market report: Hilton in China
20Nov

Market report: Hilton in China

Hilton: the hotel empire Hilton International Hotel Group is the branch of Hilton Group Company, whose headquarters lies in England. It has the right to use the trademark ‘Hilton’ in all countries in the world except for America. There are 261 Hilton hotels, 142 Scandic Hotels that aim at the middle class market. and 18 […]

18Nov

Wanda in China

Born in 1988 in Dalian(大连), Wanda now is doing business in commercial real estate, senior hotel, tourism, culture industry, and chain stores. The annual income reached 105.1 billion yuan, and paid an annual tax of 16.3 billion yuan. Now there are 49 Wanda Plazas, 26 five-star hotels, 730 film screens, 40 department stores, and 45 supermarket-style karaokes […]

17Nov

Market study: Belle in China

Belle is a private company group in the shoe industry. It was founded in 1992, and now it has an annual turnover of 23.7 billion yuan (according to 2010 statistics). Now Belle has established partnerships with notable international brands such as Nike, Adidas, New Balance, Bata and Levi’s. Currently, Belle has ten famous shoe brands: […]

Market analysis: Pfizer in China
14Nov

Market analysis: Pfizer in China

Pfizer: the American Giant Pfizer was found in 1849 in the United States. In its early development stages, it mainly produced chemical products and pharmaceutical products. The American Civil War in 1861 gave Pfizer a market opportunity to grow: the ongoing war increased the demand for medicine and Pfizer was a big supplier for the […]

Market study: Ritz Carlton in China
11Nov

Market study: Ritz Carlton in China

Ritz-Carlton is under the administration of Ritz-Carlton Hotel Company, and it has now over 38,000 employees and over 70 hotel properties. As the world’s first class luxury hotel brand, Ritz Carlton has always promoted its history of tradition ever since it was founded in the 19th century. Due to its association with nobility and luxury, it […]

Market report: Malls in Beijing
10Nov

Market report: Malls in Beijing

Most malls in Beijing are in the CBD, near Zhongguancun(中关村), or near big subway stations such as Dongzhimen and Xizhimen. Malls near CBD CBD is the abbreviation for central business district, which is the main district in a city where the business activities are conducted. Generally speaking, a CBD is the central location for the […]

Market report: Park Hyatt in China
08Nov

Market report: Park Hyatt in China

Park Hyatt: the luxury hotel‘s standard Park Hyatt be an unfamiliar name for most consumers, but among those in the upper class, its reputation of low-key luxuriousness is extolled. Ever since it was founded, it has received world-wide recognition for its quality services. Condé Nast Traveler, the famous American travelling magazine, named it one of the […]

Market report: Gome in China
07Nov

Market report: Gome in China

Founded in January 1, 1987, Gome is the biggest chain store of household electrical appliances in mainland China. In 2009, it was recorded by China World Records Association as the biggest biggest chain store of household electrical appliances in China. The major types of goods sold at Gome are household electrical appliances and small consumer […]

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