Apparel brand in China

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The sports market in China
10Mar

The sports market in China

Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, China’s team at Olympic Games in 2016] The most influential sports in China Some sports have a particularly high media profile and influence among the […]

The Luxury Watch market in China: Status, sophistication and counterfeiting
31Jan

The Luxury Watch market in China: Status, sophistication and counterfeiting

Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]

China’s winter apparel market is taking off with winter sports and winter tourism
27Jan

China’s winter apparel market is taking off with winter sports and winter tourism

With a middle class that is growing by the tens of millions, China is home to many size-able and burgeoning markets. Some of these markets are powerhouses in themselves when measured in comparison to those of other nations. Over the years, China’s various markets have doubled, tripled and even quintupled in size. Some have however […]

Sports Advertising in China: Reaching China’s sports enthusiasts
29Nov

Sports Advertising in China: Reaching China’s sports enthusiasts

Overview of the sports market in China The sports market in China is expected to reach 5 trillion RMB by 2025 through the Chinese government lifting the sports industry as a part of a national strategy. In 2018, the size of the sports industry reached 2.4 trillion RMB. Between 2018 and 2025, the government plans […]

How to build a mass brand in China’s consumer goods market?
06Nov

How to build a mass brand in China’s consumer goods market?

China’s consumer goods market is now the world’s largest, how brands get a slice of the pie By the end of 2019, China’s consumer goods market will be the largest in the world. According to the latest forecast by New York-based research company eMarketer, the market will be worth $5,074 trillion ($100 billion more than […]

Podcast transcript #59: Unique Beijing-centric design apparel company in China
08Oct

Podcast transcript #59: Unique Beijing-centric design apparel company in China

Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]

China Paradigm 59: Becoming an iconic design brand in China
13Jul

China Paradigm 59: Becoming an iconic design brand in China

In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]

The emerging phenomenon of the Second-hand Luxury Market in China: Online clothing rental services | Daxue Consulting
20May

The emerging phenomenon of the Second-hand Luxury Market in China: Online clothing rental services | Daxue Consulting

How popular are clothing rental services in China? The second-hand luxury market in China meets the sharing economy through online retail services in China’s clothing rental industry. While income levels rise, the cost of luxury in China increases as well.  Luxury goods now cost a large percentage of an individual’s monthly income. This causes luxury […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
01Mar

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting

Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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