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China’s luxury shoes market: Chinese women still favor Western brands
31Aug2016

China’s luxury shoes market: Chinese women still favor Western brands

Despite a slowdown in China’s overall luxury market, a plummeting stock exchange in 2015 and prediction of a prolonged bear market, some luxury brands’ executives remain optimistic about the luxury […]

Food safety in China: An Essential Public Health Issue  
30Aug2016

Food safety in China: An Essential Public Health Issue  

With the largest population in the world – currently 1.38 billion –  Food safety in China faces unprecedented challenges in feeding its population, even under the best circumstances. The population […]

E-Sports in China: Potential Growth and Possibilities
26Aug2016

E-Sports in China: Potential Growth and Possibilities

E-Sports is a form of competition based on video games from consoles, PC or any other electronic devices which players, individually or in a team compete among each other for […]

The Avocado in China: Can the Avocado Trend Take Off in the Chinese Market?
25Aug2016

The Avocado in China: Can the Avocado Trend Take Off in the Chinese Market?

The avocado, also called ‘alligator pear’, is a fruit from Mexico and Central America. Avocado in China is called Niu you Guo, literally “butter fruit” for its taste. This nutritious […]

Air Pollution in China: Why Does Indoor Air Quality Matter?
24Aug2016

Air Pollution in China: Why Does Indoor Air Quality Matter?

Air pollution in China is a major concern for Chinese people. Chinese central and local governments have been taking action during these past few years, leading to strong air quality […]

Luggage Industry in China: Transformation and Improvement
23Aug2016

Luggage Industry in China: Transformation and Improvement

Luggage Industry in China: Overview The luggage industry in China is rapidly developing. But unlike most high-growth industries in China, the luggage industry also faces many barriers to further growth. […]

Chengdu Business: Why Overseas Companies Should Invest in Chengdu
22Aug2016

Chengdu Business: Why Overseas Companies Should Invest in Chengdu

Chengdu: A Wise Choice for International Businesses When the cost of domestic investment increases, many investors choose to move production base from home to abroad. China is exactly one of […]

Brand Name in China: Why do you need to adapt your brand name to the Chinese market?
19Aug2016

Brand Name in China: Why do you need to adapt your brand name to the Chinese market?

For the past couple decades, foreign companies across every sector have tried to stake a claim in the Chinese market. It’s no secret that the rising Chinese middle class, with […]

Daxue Explains: Joint Ventures in China
17Aug2016

Daxue Explains: Joint Ventures in China

Based on an article by Brenda Goh. Interestingly, the article tells us about the joint ventures in China made between General Electric and Huawei to develop a smart machine to […]

The Revolution of Craft Beer in China: Chinese Consumers Crave Craft Beer
16Aug2016

The Revolution of Craft Beer in China: Chinese Consumers Crave Craft Beer

Craft beer in China has shown an impressive growth with over a 25% volume share of mid-priced and premium brands. China is the largest beer market in the world with […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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