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Market analysis: Unilever in China
14Dec2012

Market analysis: Unilever in China

The current Unilever Group came into fruition after the merger between Margrine Unie in Holland and Lever Brothers in England in 1929. Its headquarters in Rotterdam is responsible for its food products, […]

Market research: Children’s products in China
13Dec2012

Market research: Children’s products in China

Disney What do kids between the ages 6 and 10 enjoy the most? Walt Disney seems to have a pretty good idea with their product offering of cartoons, games, toys, […]

11Dec2012

To Graduate In China: Dead-end or Highway?

Generally speaking, national employment rate of 2010 graduates was 89.6%, increased by 3%, 4% respectively from 2009 and 2008, with income 2479 RMB on average. Which demonstrates that national condition […]

10Dec2012

Chinese and wine

China is a country with prosperous civilization, and the culture of wine is rich here. As early as five thousand years ago, the ancient people in China had begun to […]

Market research: Xi’an
08Dec2012

Market research: Xi’an

General overview of Xi’an: ZTE, NEC, Hujitsu, Simens Xi’an (Chinese: 西安; Wade–Giles: Hsi-An, also spelled Hsi-an, Hsian, or Sian) is the capital of the Shaanxi province, and a sub-provincial city […]

China research: Business news in China September 2012
07Dec2012

China research: Business news in China September 2012

Will China apply economic sanctions to Japan? The Japanese government recently purchased Diaoyu Island from its private owner. This ownership of this island has long been a territorial dispute between […]

Marketing research: Haagen-Dazs in china
06Dec2012

Marketing research: Haagen-Dazs in china

In 1921, Reuben Mattus invented a type of ice cream made of pure natural materials and formally named it Haagen-Dazs in 1961 when brought the product to the American market. […]

05Dec2012

Retailing Myth:H&M

Master in Europe At present, H&M is not strange to most people, because we almost can see the logo at every department in relative developed cities in China. It is […]

Market research: Cars in China
04Dec2012

Market research: Cars in China

The automobile industry has played a large role in the recent growth of China’s GDP. In addition to its direct contribution to the Chinese economy, it promotes the development of relevant […]

03Dec2012

The Market of Soft Drinks in China

Soft Drinks in China: classification Soft drink is defined as either manmade or natural drinks that contain alcohol less than 0.5% in mass. In China, soft drinks are put in […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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