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Market study: B2C book purchasers in China
24Dec2012

Market study: B2C book purchasers in China

In 2010, the number of B2C book purchasers in China reached 22.06 million, accounting for 32.4% of total B2C purchasers. Books were one of the earliest goods sold online in China. […]

24Dec2012

Market Analysis: The Influence that Shoppers’ Ages Have on Their Behaviors in China

There is a finding that is a bit surprising from a market research: consumers’ repertoire behaviors do not vary a lot across their different life stages, contrary to the common […]

22Dec2012

Differences in Chinese Shoppers’ Behaviors by City Tiers and Regions

In this report, we divide China into four regions: north(Liaoning(辽宁), Heilongjiang(黑龙江), Beijng(北京), Tianjin(天津), Hebei(河北), Shandong(山东), Shanxi(山西)), south(Guangdong(广东), Fujian(福建), Hunan(湖南), Hubei(湖北)), east(Shanghai(上海), Jiangsu(江苏), Zhejiang(浙江), Anhui(安徽), Henan(河南)) and west(Sichuan(四川), Chongqing(重庆), Shaanxi(陕西), Guangxi(广西), […]

21Dec2012

Focus on Stanford in China

Stanford University, whose formal name is Leland Stanford Junior University, is one of the world’s best universities. It was set up in year 1891 by Leland Stanford in memory of […]

Market analysis: LA MER in China
20Dec2012

Market analysis: LA MER in China

LA MER has a history that distinguishes it from any other cosmetics company. While most skin care products come from laboratories, LA MER is developed by a space physicist, Max […]

Market study: Essec in China
19Dec2012

Market study: Essec in China

Set up in year 1907, Essec, Ecole Supérieure des Sciences Economiques et Comerciales, is one of the three top business schools in France, and is the first European business school […]

Market research: beauty and personal care in East China
18Dec2012

Market research: beauty and personal care in East China

Trends In 2011, East China continued to see huge development in beauty and personal care industry in China. Although the global economy seemed and the stock market were performing poorly, […]

Market analysis: Garnier in China
17Dec2012

Market analysis: Garnier in China

Garnier, named after Alfred Amour Garnier, the French chemist, was founded in 1903 when Garnier invented a hair washing product using plant extracts. Later the brand was bought by L’Oreal […]

16Dec2012

Market analysis: Alcoholic beverages in mid-China

Trends The consumption of alcohol drinks in mid-China grew steadily and rapidly during 2011. Due to China’s new drunk-driving regulations, there have been adjustments in the local alcohol market. Due to […]

Market analysis: Avon in China
15Dec2012

Market analysis: Avon in China

In 1886, David McConnell founded the California Perfume Company. In 1939, due to his admiration for William Shakespeare, he renamed the company Avon, named after a river in Shakespeare’s hometown. […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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