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20Oct2012

Brief Market Research of Chongqing

Once talking about Chongqing, the first impression comes into mind is the hot food. Chongqing is one of the most notable cities nationally when it comes to history and culture, […]

Market report: Sofitel in China
19Oct2012

Market report: Sofitel in China

Established in 1964 in Strasbourg, France, Sofitel is now one of the world’s most renown luxury hotels. It conducts business in 40 countries and districts, and has 192 locations. It […]

Market research: Underwear in China
17Oct2012

Market research: Underwear in China

Underwear, a once private topic that people did not often talk about, has now become an indispensable component to modern life. For most young fashionable ladies, they know a lot […]

China research: EMBAs in China
16Oct2012

China research: EMBAs in China

EMBA (Executive MBAs) education is a relatively new term for most Chinese people. Since CEIBS (China Europe International Business School) had its first class of students in Shanghai(上海) in 1995, […]

15Oct2012

Retail for Cars in China

Early in year 2006, it has been predicted by the world’s leading market research company, AC Nielson, that the rising level of consumption tax and fuel surcharges would not lower […]

Market research: Sports in China
15Oct2012

Market research: Sports in China

Currently, the sports industry contributes about 2% to a country’s GDP in western world, but in China, it is the other way around. In China, the sports industry GDP accounts […]

Market research: USB keys in China
14Oct2012

Market research: USB keys in China

As various industries set higher requirements for information security, secure storage based on hardware is gradually replacing secure storage based on software functions. As a result, the secure storage chip […]

14Oct2012

5 Leading Western Banks & Investment Funds in China

Goldman Sachs Introduction The Goldman Sachs Group, Inc. is a leading global investment firm that engages in a wide range of financial services including investment banking, securities sales and trading, […]

12Oct2012

Panda ads and movies

Never say no to panda——Panda Cheese Never Say No to Panda is a 2010 series of television commercials produced in Egypt by Advance Marketing for Arab Dairy, manufacturers of Panda […]

12Oct2012

Midea in China

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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