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03Jan2013

Marketing research: retail for Cigarettes in China

China is the biggest cigarette consuming country in the world. Now, there are 356 million smokers in China, which is 27% of the world’s total smoker population. It has been […]

03Jan2013

Focus on NUS in China

NUS is the abbreviation for the National University of Singapore, the first university of Republic of Singapore. Started in year 1905, the university now has 9 professional colleges, 7 graduate […]

02Jan2013

Marketing research: Maybelline in China

Maybelline was the invention of an American chemist, T.L.Williams, who named the product after his sister Mabel and the word Vaseline. In 1917, Maybelline Cake Mascara, the world’s first eye […]

Market study: MIT in China
02Jan2013

Market study: MIT in China

The Massachusetts Institute of Technology was established in 1861, it is located in Boston, Massachusetts. It is an influential university not only in America but throughout world, producing some of […]

Market report: Carslan in China
01Jan2013

Market report: Carslan in China

Carslan is a French cosmetics brand that enjoys a high reputation that embodies a sense of fashion, youth, and energy to its customers. Carslan introduced the brand from France into […]

Market study: NYU in China
01Jan2013

Market study: NYU in China

NYU is the abbreviated name for New York University. It was established in 1831, and is one of America’s biggest privately owned universities. The curriculum has the reputation of being […]

Market analysis: Clean & Clear in China
31Dec2012

Market analysis: Clean & Clear in China

Clean & Clear, a brand of Proctor Gamble was established in 1992, was one of the world’s first brands to concentrate on satisfying the skin care needs of young females. […]

31Dec2012

Focus on UCLA in China

Located in Westwood, Los Angeles, UCLA is one of America’s top public owned universities. Its business and finance, high tech industry, and movie art majors are the best in America. […]

Market study: Princeton in China
28Dec2012

Market study: Princeton in China

Princeton University is located in Princeton, New Jersey. Being a member of the Ivy League, it is now one of America’s best universities. With a history starting from year 1746, […]

Focus group: Seoul National University in China
28Dec2012

Focus group: Seoul National University in China

Seoul National University (SNU) was founded up in year 1946. It is state owned. For years, it ranked as the top university in all of South Korea, and is one of […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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