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Local tea brands in China
23Feb2015

Local tea brands in China

LOCAL TEA BRANDS IN CHINA Overview of the Chinese tea market With an annual tea production of 1.89 million tons and an annual consumption of 1.235 million tons in 2013, […]

France, Germany, Italy, Europe and Chinese students
12Feb2015

France, Germany, Italy, Europe and Chinese students

France, Germany, Italy, Europe and Chinese students After the United-States, Europe is the second destination Chinese students consider when applying for an overseas education. The United-Kingdom remains by far the […]

01Feb2015

A Daxue Alumna is going to Essec!

We were thrilled to hear that one of our interns, Yuchen “Hayden” Xu has been accepted to study at Essec! One of the most prestigious business schools in France (and the […]

Marketing Research: Starbucks in China
18Jan2015

Marketing Research: Starbucks in China

Marketing Research: Starbucks in China More about coffee market in China Starbucks in China. Business Week and Interbrand have listed the top 100 global brands (market study in China) and Starbucks Coffee […]

15Jan2015

Gift box industry in China

Gift box industry in China Economic growth and new consumer behavior and preference Over the past decades of reform and opening up policy China has achieved remarkable economic success with […]

Furniture market in China
09Jan2015

Furniture market in China

Furniture market in China Overall picture in furniture market in China China now has become the largest furniture production base and exporter in the world thanks to recent three decades […]

Running equipment in China
07Jan2015

Running equipment in China

Running equipment in China Overview of China’s sportswear market China’s sportswear market has expanded rapidly in recent years, particularly so for footwear like cross-training shoes and apparel products. Since cross […]

Chinese Labour market: The Electronics Industry
01Jan2015

Chinese Labour market: The Electronics Industry

Chinese Labour Market – Electronics Industry Overview of the Labour Market The comparative advantage of nations is constantly shifting, and Chinese labour market is a perfect illustration. Once the world’s electronics […]

How to Develop a Brand in China
25Dec2014

How to Develop a Brand in China

How to Develop a Brand in China Not too long ago was it that there were only few “global” brands. But now the barriers to international trade have lowered, and […]

Toys Market in China
23Dec2014

Toys Market in China

China is the World’s Largest Toys market China has taken the place as the world’s largest toy maker and exporter in recent years. There are over 1300 large-scale toy manufacturers […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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