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Business development and prospect for SNS in China
11Feb

Business development and prospect for SNS in China

Development of SNS in China SNS (Social Networking Services) industry in China began later than in Western countries. SNS first grabbed public attention in 2005 when Qzone, 51.com and xiaonei.com (now under the name of renren.com) were established. Since then, many SNS websites were founded. By the end of 2008, the number of users of […]

04Feb

Expertise

Since its creation, Daxue Consulting have completed various projects across different industry in China, we have the right expertise in all kind of industries. Choosing the right partner that understand your industry is critical, our experiences and the variety of services that we propose give us the ability to understand your requirements. If by any […]

29Oct

Coke market in China

The consumption of Chinese soft drink is quite huge, of course coke takes much of it. As we all know, in summer people drink more coke because of hot weather, so consequently coke corporations do most of their advertisements in these season in order to stimulate the market. But it’s not all about positive affairs, […]

16Oct

Market Research on Helicopters in China

General Aviation (compare to Civil Aviation) General aviation covers a large range of activities, both commercial and non-commercial, including flight training, air ambulance, police aviation, aerial firefighting, air charter, bush flying, gliding, skydiving, business aviation, private flight and many others. Generally speaking, aviation for business, agriculture, forestry, geographical mapping, and air rescue is for the […]

08Oct

Market Campaign in Beauty and Personal Care Industry in China

In recent years, China’s beauty and personal care market saw vigorous growth. The giant market players have been making continuous efforts to set up and improving their brand image, and increase their market recognition. Apart from ensuring product quality, it is also important to conduct market campaign, which can improve brand image and increase enterprises’ […]

Digital strategy in China: Map and optimize your customer Journey
01Oct

Digital strategy in China: Map and optimize your customer Journey

The perfect China social media marketing strategy starts here Daxue Consulting research team has developed a step-by-step digital strategy approach that will help your business to draw a comprehensive Customer Journey Map from traffic generation to sales conversion for your brand’s sales funnels in China: Understand the Chinese digital ecosystem and user journey (from traffic […]

30Mar

Camay in China

Camay, a Combination of Passion, Romance, Glamour, Joy, and Delication Camay, a scented hand and body soap, is one of Procter & Gamble‘s most famous brands launched in 1986. It was inspired by superior French fragrances and has built a significant awareness in more than 60 countries. With the slogan of “Camay: the soap for beautiful women”, […]

Market Survey in China
18Mar

Market Survey in China

How does Daxue Consulting assist your market survey in China? Daxue Consulting aims here to help you better understand China’s market and to determine the key drivers of success for your brand or company in China. An online and offline customer satisfaction survey in China or general market survey helps you to identify consumer demands and […]

Mystery shopping: Jiangzhong Pharmaceutical in China
22Feb

Mystery shopping: Jiangzhong Pharmaceutical in China

Development of Jiangzhong Pharmaceutical in China Jiangzhong Pharmaceutical is part of Jiangzhong Group which holds 6,374.4 million shares and represents 43.63% of the total share capital. Jiangzhong Pharmaceutical has national coverage, distributing its products across the entire country. The company’s net profits decreased by 24% in the first half of 2011, compared to the same […]

Marketing research: Olympics and sportswear brands in China
21Feb

Marketing research: Olympics and sportswear brands in China

The Link Between the Olympics and Chinese Sportswear Brands It is indisputable that the Olympic Games provide vast potential gains for sportswear brands worldwide because of the publicity the sportswear brand receives during the globally watched sporting event. Especially, as China has been performing exceptionally in consecutive Olympic Games and is expected to continue to […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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