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The booming male beauty market in China
05Sep

The booming male beauty market in China

The cosmetics sector in China has been increasing rapidly, the sales of cosmetics product was RMB110.3 billion in 2011 and reached RMB222.2 billion in 2016. The male beauty market is one of the booming sectors of the increasing cosmetics market. Men in China are more confident and willing to purchase and use beauty products, including […]

World cup promotion in China: what opportunities it is creating?
12Jul

World cup promotion in China: what opportunities it is creating?

The world cup is not only about soccer but also consumption The FIFA World Cup is right now the world’s most-watched sports event and generates enormous attention. The Chinese market, while not enjoying the performance of their own team as they didn’t qualify to the competition, is one of the most active and passionate. This […]

Cosmetics and personal care market in China: Making use of the digital landscape | Daxue Consulting
19Jun

Cosmetics and personal care market in China: Making use of the digital landscape | Daxue Consulting

China’s Skin Care market revenue will amount to around to US $28.7 billion in 2020. According to Statista, it is expected to grow annually by 8.9% (CAGR 2020-2023) and the Cosmetics market revenue amounts to US$19.2 billion in 2020 and is expected to grow annually by 11.0% (CAGR 2020-2023). Combining skin care and cosmetics, the estimated […]

Tech Gadgets: The Poster Child of the Chinese Market for Alzheimer’s
02Mar

Tech Gadgets: The Poster Child of the Chinese Market for Alzheimer’s

Breaking down Challenges in the Chinese Market for Alzheimer’s Disease                  The Chinese market for Alzheimer’s disease–a medical condition estimated to cost the country $1 trillion by 2050, according to a 2016 report published on EBioMedicine –has long been stuck in a jam of medical bottlenecks, adverse cultural norms, […]

Bright perspectives of China’s sporting goods industry: kids, millenials and elder people are most promising customers
04Jan

Bright perspectives of China’s sporting goods industry: kids, millenials and elder people are most promising customers

                           Recently China’s sporting goods industry has showed surprising results, estimated to reach $ 30.6 billion in 2017 growing 9.8% annually.The Chinese government is taking measures to promote social sports and increase consumption of sporting goods and services, as the goal is quite […]

[Interview] Shanghai is for Entrepreneurs: Big Sur and the coffee shop industry in China
21Nov

[Interview] Shanghai is for Entrepreneurs: Big Sur and the coffee shop industry in China

How Carol Liu, the founder of Big Sur Tea and Coffee Shop, forged a new path in the coffee shop industry in China Carol Liu invested in one of the best coffee machines on the market, La Marzocco. For  Carol Liu (刘晓光), her story is a part of a growing crowd in Shanghai. Once China […]

17Oct

Cross Border – Ecommerce – Lepeignoir

Activity description If we were to describe the business in a few lines we could say that The Bathrobe is focused on originality, modernity and uniqueness. This small startup created in 2013 aims to make available to all the bathrobe, a product long put in the closet and enhance its image with original models, modern […]

Red meat imports in China: France and USA step into the game
21Sep

Red meat imports in China: France and USA step into the game

Will the increasing red meat imports in China be able to feed the growing Chinese appetite for beef and sheep meat? This question is especially relevant as China banned many countries from exporting meat to China after scandals like the bovine spongiform encephalopathy (BSE) crisis in the 1990s in Europe or in the US in […]

Cereals Market in China: a Rising Trend for Western Breakfast
15Sep

Cereals Market in China: a Rising Trend for Western Breakfast

Cereals Market in China: A Rising Trend for Western Breakfast The cereals market in China continues to see growth. According to TMR research, Asia-Pacific is – compared to the declining demand in Europe and North America – expected to amount for a market share of around 13% of the overall market by the end of […]

06Sep

The Chinese macadamia market: intensified competition

While the awareness and penetration of macadamia in Hong-Kong, Taiwan, Japan and South Korea are impressive, in China the awareness is still low. However, increasing commercial interest in the Chinese macadamia market implies promising opportunities, though growing local production intensifies competition for foreign brands. The client aimed to enter the Chinese macadamia market Daxue Consulting’s […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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