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The Kitchen Appliance Market in China
10Jan

The Kitchen Appliance Market in China

Outlook of the kitchen appliance market in China According to IBISWorld, in 2019, the revenue of the kitchen appliance market in China was $51.9 billion. From 2019 to 2024, the revenue is forecast to increase at an annual rate of 2.8% to $59.55 billion. Compared to developed countries, the penetration rate of household appliances in […]

Podcast transcript #76: Bring Chinese a healthier lifestyle by doing wellness consulting in China
19Dec

Podcast transcript #76: Bring Chinese a healthier lifestyle by doing wellness consulting in China

Find here the China Paradigm 76, where we, Daxue Consulting, interview seasoned entrepreneurs in China. In today’s interview, we will discuss wellness consulting in China, and get familiar with a food education platform in China. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of this podcast, China Paradigm, and Daxue Consulting Group, a […]

通过品牌独立提高品牌知名度
13Dec

通过品牌独立提高品牌知名度

时间: 2020年3月5日，上午9:30至下午6:30 (包含早餐与午餐) 地点: 上海交通大学 在为期一天的培训中，您将了解到如何： 脱离天猫或京东此类传统电商平台，完成品牌独立化； 定义品牌官网的独特卖点 发展品牌私域流量并建立社群 价格: MBA学生390元，初创企业520元，已成立的公司590 (包含早饭，午饭和应有尽有的能量咖啡) 折扣: 2月20日前订票可享受－30%的优惠；如您的参加人数大于三人，请咨询我们享受特别优惠。 什么是品牌独立？ 品牌独立意味着品牌方可以独立管理消费者流量（也称为“私域流量”）。独立的品牌不会通过京东，天猫和考拉这类传统电商平台销售产品，而是通过自己的官方网站(brand.com)完成销售以及流量的获取。品牌的独立渠道主要包括：官方网站(brand.com)，官方应用程序(brand app)，小程序以及品牌线下零售店。 品牌独立的优势是什么？ 首先，品牌方可以节省推广活动相关的费用。其次，品牌方通过使用更完善的客户管理(CRM)系统直接与消费者进行互动。此外，品牌知名度的提高会同时带动消费者忠诚度的提升，并且基于对消费者需求的更好理解，消费者的用户体验也会得到改善。最后，消费者的购买决定将更少的受到价格影响，而更多的被忠诚度驱动。 你可以扫描下方的二维码来报名参加我们的活动！完成报名后，我们会在短时间内将本次活动的更多相关信息发送到你的邮箱。 See this article about Brand Independence workshop in English.

A dose of China’s vaccine market
02Dec

A dose of China’s vaccine market

Size of the vaccine market in China The vaccine market in China has been expanding rapidly and is predicted to continue growing. The market size has grown to 25.7 billion RMB in 2017 and is expected to reach 100 billion RMB by 2030. In part thanks to the loosening of the one child policy in […]

Podcast transcript #68: All the things you need to know for running B2B business on WeChat
22Nov

Podcast transcript #68: All the things you need to know for running B2B business on WeChat

Find here the China Paradigm 68 and find more about developing B2B business on WeChat, it includes the techniques in building WeChat official account, how to attract potential customers interested in using WeChat to buy things, and what functions of WeChat do China’s semiconductor companies take into account when doing marketing on it. Full transcript […]

A guide to the non-life insurance market in China | daxue consulting
20Nov

A guide to the non-life insurance market in China | daxue consulting

Non-life insurance market in China Following economic growth and the accumulation of wealth comes the need to protect ones belongings. Many segments of the non-life insurance market in China are growing and creating opportunities for both foreign and domestic companies. The auto insurance market in China: Following China’s car boom LEARN MORE ABOUT CHINA’S AUTO-INSURANCE […]

The auto insurance market in China
11Nov

The auto insurance market in China

Brief history of auto insurance in China People Insurance Company of China (PICC) provided the first local car insurance in China in the year 1950, which ended foreign monopoly in the industry. Most consumers in China were not aware of auto insurance at inception. In 1980, auto insurance in China was gradually promoted along with […]

China market research: The expansion of the Chinese diaper market | daxue consulting
25Oct

China market research: The expansion of the Chinese diaper market | daxue consulting

At the turn of the millennium, the Chinese diaper market was practically inexistent. In fact, until that moment, Chinese Families had relied on the so-called split-pants —in Chinese 开裆裤Kai Dang Ku. These baby pants have a large opening right on the backside of the garment, which is specifically designed to allow the toddler to relieve […]

Daxue Talks transcript #4: The difference between cross-border and e-commerce businesses in China
24Oct

Daxue Talks transcript #4: The difference between cross-border and e-commerce businesses in China

Find here the Daxue Talks episode 4. Learn in 2-5 minutes the latest updates about the difference between cross-border and e-commerce businesses in China. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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