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Art Schools in China: more and more Chinese Art Students
27Sep

Art Schools in China: more and more Chinese Art Students

Art Schools in China: a surplus of Chinese art students Will Arts schools in China succeed in retaining Chinese students? Today, there are very few Art schools in China. Increasing numbers of Chinese students are leaving the country to study art abroad at university and college-level. Over the last five years, universities and colleges in […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
18Sep

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

How to work with KOLs in China
30Jul

How to work with KOLs in China

In recent years, KOLs have become a phenomenon in China. A KOL in China, known as an influencer in western countries, refers to a person, organization, or community who creates high-quality content on social media and has a group of loyal followers (ranging from thousands to millions) engaging with them. Baidu Index shows remarkable growth […]

World cup promotion in China: what opportunities it is creating?
12Jul

World cup promotion in China: what opportunities it is creating?

The world cup is not only about soccer but also consumption The FIFA World Cup is right now the world’s most-watched sports event and generates enormous attention. The Chinese market, while not enjoying the performance of their own team as they didn’t qualify to the competition, is one of the most active and passionate. This […]

Cosmetics and personal care market in China: Making use of the digital landscape | Daxue Consulting
19Jun

Cosmetics and personal care market in China: Making use of the digital landscape | Daxue Consulting

China’s Skin Care market revenue will amount to around to US $28.7 billion in 2020. According to Statista, it is expected to grow annually by 8.9% (CAGR 2020-2023) and the Cosmetics market revenue amounts to US$19.2 billion in 2020 and is expected to grow annually by 11.0% (CAGR 2020-2023). Combining skin care and cosmetics, the estimated […]

The Olive Oil Industry in China: Italian Olive Oil Brands Poised to Take Over
10Jun

The Olive Oil Industry in China: Italian Olive Oil Brands Poised to Take Over

Can Chinese Brand Olivoilà Take the Lead of the Olive Oil Industry in China? Leader of the local brand on the olive oil industry in China since October 2017, Olivoilà maintained its leadership on this highly competitive market. According to a Daxue Consulting research from Chinese online sales analytics tool Maijia (卖家) and sales data […]

[Podcast] China paradigm #1 : How to switch from an agency to SaaS model with Thomas Graziani
21Jan

[Podcast] China paradigm #1 : How to switch from an agency to SaaS model with Thomas Graziani

In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]

A race to parenthood: IVF services in China
15Dec

A race to parenthood: IVF services in China

How important is the role played by foreign providers of IVF services in China?               The market for IVF services in China is booming. IVF, which stands for “in vitro fertilization”, is a form of Assisted Reproductive Technology whereby the egg of a woman is fertilized by the male […]

06Sep

The Chinese macadamia market: intensified competition

While the awareness and penetration of macadamia in Hong-Kong, Taiwan, Japan and South Korea are impressive, in China the awareness is still low. However, increasing commercial interest in the Chinese macadamia market implies promising opportunities, though growing local production intensifies competition for foreign brands. The client aimed to enter the Chinese macadamia market Daxue Consulting’s […]

Understanding programmatic ads, DSPs and SSPs
21Jul

Understanding programmatic ads, DSPs and SSPs

Business Modelling of existing assets Understanding programmatic ads, DSPs and SSPs As Chinese are spending more and more time on digital platforms, especially on mobile, having a digital innovation management strategy in China may lead to increased revenues. For instance, as a digital marketer it is essential to understand programmatic ads, DSPs and SSPs. In […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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